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| From ‘My Pleasure’ to ‘Play Next Episode’? Chick-fil-A’s Streaming Surprise |
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| When you think of Chick-fil-A I’m sure the first words that come to mind are chicken, their colloquial use of “my pleasure”, and maybe even their conservative Christian values. But a streaming service? I don’t think anyone saw this coming. Chick-fil-A is branching into original content creation, collaborating with major studios to produce family-friendly, unscripted series for a new streaming service launching later this year. The company is also exploring scripted and animated projects, with a budget of around $400,000 per half-hour for unscripted content. This move positions Chick-fil-A among the latest non-entertainment brands entering the content production space. While this is a potentially smart move — as we know in ad tech, content is king — the internet reaction is nothing short of hilarious: AdTechGod @AdtechGod Is chic-fil-a really starting a streaming company? What should we call this channel? Chic stream? Flick-fil-a? 7:18 PM · Aug 21, 2024 The Patric @ThePatricIsReal You know damn well McDonalds is having an emergency meeting rn seeing the Chick-Fil-A streaming service news 2:30 PM · Aug 21, 2024 But all jokes aside, with the right content, ad spend, and user experience, this could be a good revenue booster and a nice way to engage their audience. – AB |
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| Resonate 2024 Fall Consumer Report: 85% of Americans Doubt Economic Recovery, Trust YouTube Over Traditional News |
| Just when we thought consumers still trusted traditional news sources, Resonate’s latest report has us rethinking everything. About four years ago, an IAB study showed that 84% of consumers trust brands they saw in the news. We explored brand safety and suitability at Publisher Forum Boston, but the data I'm about to drop just might shift your perspective entirely. No matter who wins in November, consumers aren’t expecting much change. The Resonate AI Data Engine has provided fresh insights into consumers’ current thoughts, motivations, and behaviors—and the findings are eye-opening. A staggering 85% of consumers surveyed believe that fixing the economy will take seven months, if it recovers at all. With about 50% of Americans expressing concern about poor leadership in the US government, it’s no surprise that trust in YouTube is surpassing The New York TImes, NPR, and The Washington Post. Video is quick, engaging and more accesible than ever. With more news outlets uploading content to YouTube it’s become a seamless experience for consumers. I mean, I even watched the DNC on YouTube instead of reading about it. This shift certainly poses a serious threat to news outlets we once held in high regard. The reality is that traditional news is far from safe, and news publishers need to get their ish together. According to Resonate's Fall 2024 Consumer Insights report, trust in news sources across Americans is down bad. YouTube has always been powerful for long-form video content, and with the rise of YouTube Shorts, it’s becoming just as dominant in the short-form space.. Traditional news publishers, it's time to really rethink your video strategies; it's sink or swim in 2024. – YY |
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| Keeping Diversity on Track: The Diverse Media Alliance's Push for Equitable Advertising |
| Many publishers and advertisers who hopped on the diversity train in 2020 are slowly veering off the tracks, and heading back to the status quo. But not everyone is on board. Ad tech company Mirriad, in partnership with BOMESI, Canela Media, LatiNation, Ntertain's Neon16, and The Shade Room, established The Diverse Media Alliance to foster a more equitable media ecosystem. The alliance is focused on developing and tracking diverse media campaigns to ensure ongoing progress Despite the 2020 promises to increase investments in diverse media, the group notes that actual spending remains low, and many DEI initiatives are struggling to gain traction. The coalition is built on three core pillars: - Ad innovation to enhance cultural relevance, - Research to demonstrate the value of diverse media and - A commitment to social responsibility. Through this partnership, advertisers can access culturally relevant inventory, engage diverse audiences more effectively, and gain insights from Virtual Product Placement research. At the same time, suppliers can create new revenue streams by leveraging AI to optimize their media inventory, ensuring continued innovation and a stronger presence in the advertising industry. It goes without saying that DEI is not only socially responsible but also good for business. – AB |
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