The Guardian US Is Embracing OpenPath for Programmatic Efficiency
The Guardian’s implementation of OpenPath is a critical part of the evolution of its programmatic strategy to create high-quality advertising.
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AdMonsters Publisher Forum Evolves Into Sell Side Summit
AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry. Publisher Forum’s inaugural Sell Side Summit: Digital…
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The Best of AdMonsters PubForum 2024: Curated Deals, Cookieless Targeting, and AI
Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024? We’re talking curated deals, cookieless targeting, and AI-powered strategies. Our publisher speakers packed these sessions with game-changing insights.
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Unpacking Misconceptions About Curated Deals
In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker, CEO of Hélène Parker Consulting, unpacks common misconceptions about curated deals. Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success.
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The Great Data Smackdown: Buy Side vs. Sell Side Strategies Collide
With the buy and sell sides constantly vying for the upper hand on data strategies, it can be hard to find common ground. In a heated debate at AdMonsters PubForum Scottsdale, representatives from each camp took the gloves off, trading blows over transparency, identity, and creative optimization.
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Winning the Click Wars: Survival Strategies in the Era of Search Decline
Imagine a world where traditional search traffic is no longer your main tool. As search engine algorithms evolve and user behaviors shift, it’s not a distant possibility, it's precisely the reality we face. The new focus for users is concise immediate answers over exploratory browsing (which can be time-consuming). Welcome…
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Digital Media Leaders Take Control of Audience Trust and Transparency at AdMonsters PubForum
Digital media leaders gather at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics.
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Thriving in Publishing: Emry DowningHall’s Secrets to Success and Growth
Focusing on leadership, quality, sustainability, and community, Emry offers a roadmap for publishers to thrive in an evolving landscape. His insights remind us that success in programmatic isn't just about technology — it's about fostering collaboration, embracing change, and building stronger connections within the industry.
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How Fandom Is Mastering the Art of Addressability and Privacy With an Assist From Intent IQ
With cookies on the decline and privacy on the rise, publishers and tech leaders are rewriting the rules of identity resolution. Insights from AdMonsters Publisher Forum Boston reveal what’s working — and what’s not — in the quest for sustainable identity solutions.
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Check My Ads, Check My Transparency, and Check My Disinformation: Notes From AdMonsters Publisher Forum Boston
In her keynote address at Publisher Forum Boston, Claire Atkin, Co-founder and CEO of Check My Ads, called for increased transparency in digital advertising to prevent disinformation, support quality journalism, and help bolster publisher revenue.
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