Today marks the hottest day of the year here outside of Portland at the Columbia Gorge. Today also marks our first day of sessions at Publisher Forum. Coincidence? Maybe. But, we like to think the blazing ad ops leaders in the house had something to do with the record heat.…
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Improbably, this is going to be about American literature and advertising operations. Typically, most people think the only connection between these two things is that people who get a degree in the first are doomed to end up making a living at the second. But as it turns out, you…
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Though it seems fraud and the scourge of bots were high of mind at the IAB Annual Leadership Meeting this week, EmpiricalMedia’s Steve Goldberg launched a few missiles via AdExchanger that I’m sure exploded in debate over in Palm Springs. One of these missiles included predicting “the end of stand…
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Maybe it’s because I’ve been watching too much “Downton Abbey,” but I can’t shake the idea that if programmatic direct was a debutante, 2013 was the year it came out.While the concept had been around for a while and people had long whispered about its prospects, last year was when…
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If you haven’t had a chance to read it yet, you really should pore through all of this Washington Post investigative piece on the National Security Administration’s tracking through Internet cookies and device identifiers. Namely, the agency has been using some of digital media’s favorite tools to track and target…
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The Latest AdMonsters Digital Media Leadership Award WinnersSunday evening during the opening reception of our Publisher Forum conference in Scottsdale, we announced the latest recipients of the Digital Media Leadership Award.As you may recall, we created the Digital Media Leadership Awards earlier this year. Winners are chosen based on their…
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We're officially live from sunny Scottsdale, where the air is dry, the palmtrees are towering and, most importantly, where it's 2,000 miles from the impending Arctic front heading for the Northeast. But, don't fret if you couldn't join us in sunsoaked Arizona, we'll be coming at you live over the…
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Some premium publishers are likely reading the latest batch of hysterical articles describing the scourge of botnet traffic on digital advertising and thinking, "Tough cookies."Which isn't a bad way to put it – media buyers' obsession with chasing cookies and buying the cheapest inventory available through RTB-powered exchanges has created…
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It’s a weird time for the cookie. Villainized by privacy advocates and the media, the itty bitty sticky bits of data seem to be more popular than ever when it comes to digital ad targeting and tracking.Publishers are increasingly meeting cookie-obsessed advertisers on the programmatic playing field via private exchanges,…
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We kick off today's OPS by celebrating five years of Rob Beeler as AdMonsters' content czar and chief emcee. Here's to five more, buddy!But onto the meat – Derek Metz of Acceleration details early results from our Publisher Maturity Index survey – it's not too late to add your insight…
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