Just what is the state of ad ops? It’s complicated. Literally. As AdMonsters Publisher Rob Beeler suggests in his executive summary to the State of Ad Ops 2015 (sponsored by Sizmek), complexity is more foe to a digital publisher than competing sites. Indeed, that’s why digital pubs are willing to…
Read MoreLooks like the AdMonsters editorial team chose just the right moment to get out of cloudy, autumnal New York City, and the right destination. La Jolla, CA is about as sunny and warm as any travel agent would want us to believe. These are prime conditions for AdMonsters Publisher Forum…
Read MoreAs the growth of programmatic transactions has reached nearly 50% of all inventory bought and sold, there has been a global proliferation of ad marketplaces for publishers to consider when developing and evolving their indirect monetization strategies. While Google’s DoubleClick Ad Exchange and AppNexus may dominate the conversation, there’s no…
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Header bidding (also referred to as tagless bidding) might seem as mysterious as it is exciting. Sure, it’s driving mad revenue for all your publisher friends, but what are these whispers about editing source code, latency and bizarre implementations never seen before in digital advertising? Oh dear, oh my!Not to…
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Digital media has lost a great talent with the passing of Curt Hecht, Global Chief Revenue Officer at The Weather Company, at the age of 47. A programmatic advertising pioneer, Hecht spent 24 years in a variety of roles Publicis Groupe before hopping the fence to the supply side. Before leaving…
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Call me a borrower, a copycat or even a thief. Many years ago, Adrian D’Souza led the first AdMonsters session that had a large impact on me, and the outline of his operational process at CNET became the model for building out my department at Advance Digital. To this day…
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Earlier this year, Will Spann was volunteered as a speaker on a panel I was leading about HTML5 creative and responsive site issues. We had chatted before, but as we prepped for the discussion and he described the Creative Lab at The Weather Company, I was blown away. Publisher creative offerings…
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Digital media itself may be a major disruption, but it is also an opportunity to explore new business models. Media agencies are constantly finding themselves in search of the next best media idea, strategy, or product. So how do they become better at working with digital or simply better digital…
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With the Upfronts/NewFronts raging into gear, news is spreading that many brand and agency relationships are on the rocks. Following announcements of media account reviews from L’Oreal, Coca-Cola, Visa and Unilever, P&G mentioned it would be streamlining its agency partners. As this seemed indelibly linked to his OPS keynote –…
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The promise of private marketplaces is both alluring and straightforward. For brands, there’s the opportunity to reach engaged audiences of premium publishers with the efficiency of programmatic. For those premium publishers, there’s an opportunity to move inventory via programmatic, but at significantly higher CPMs than they can net in the…
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