Digital media types have been buzzing for a while about a shift in the marketing tech world: Marketing tech is being drawn closer to advertising tech, and this is going to change the way advertisers and publishers do business. The messaging in advertising will become more personal, and in order…
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Science fiction turns fact—the term artificial intelligence seems ubiquitous at the moment, whether it’s marketing technology firms boasting about superior processing power for campaign personalization or the coming singularity and robot apocalypse.Those of us in the trenches of the digital advertising world have become immune to the lure of buzzwords,…
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No, I didn't go to Cannes last week. Did I want to? Honestly, yachts and rosé have never been my thing (Cheap beer in a dirty rock club? Now you're talking my language), and the gladhanding awards bit makes me roll my eyes just thinking about it. Cannes used to…
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Better Ads Standards are an initiative for promoting “acceptable” ad experiences for users, while discouraging disruptive ads. The overall goal, as stated, has been to keep the spread of ad blocking tools at bay, by assuring the ads in the ecosystem are not so annoying they drive users to start…
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I came here to post photos from last week's Ops, but before that, I wanted to add one takeaway from the conference and all the conversations that led up to it. This year's Ops really hammered home something Gavin, Rob and I have been writing and talking about considerably over…
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There are few topics getting digital publishers chattering right now quite like header bidding. In a marketplace where many publishers long perceived buyers as having the upper hand, header bidding pits demand sources against each other, giving publishers a clearer idea of the true value of their inventory and how…
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The last few years have marked an exciting time for publishers' holistic revenue strategies. Programmatic channels have gained more prominence, and publishers have gone forth in search of the tech that can help them break down the siloes that had previously constricted pockets of their inventory. Of course, that process…
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There's a lot for attendees to look for at 2017's expanded version of Ops (June 5-6 in New York), and in the interim, we have something for you to look at. AdMonsters rolled out a series of preview videos earlier this week, where you can scope out what you can…
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Today (May 17), the IAB Tech Lab rolled out a new method for combating ad fraud, specifically of the domain-spoofing variety. It’s called Ads.txt, which stands for Authorized Digital Sellers, or at least it is if you really need to turn the word “ads” into an acronym in this industry.On…
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Malware is a blanket term that applies to any software planted on the user’s device with malicious intent. It’s come a long way from that old bogeyman of the rogue hacker launching “gotcha!” viruses, which captured the public imagination in the ‘90s. Now it’s a very different bogeyman, and malware…
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