The Guardian US Is Embracing OpenPath for Programmatic Efficiency
The Guardian’s implementation of OpenPath is a critical part of the evolution of its programmatic strategy to create high-quality advertising.
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Programmatic
The Evolution Of Programmatic: How DSPs and SSPs Are Redefining Their Value for Advertisers and Publishers
The traditional boundaries between DSPs and SSPs are becoming increasingly blurred. Many companies are playing in both camps, serving both the demand and the supply side with equally robust offerings. Here are three key strategies that will enable them to ride the wave, rather than sink beneath it.
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44 Women Leaders in Ad Tech Share Their Secrets for Success
For Women’s History Month, AdMonsters is excited to share the viewpoints of 44 women leaders in ad tech about what it’s like to be a part of the industry, advice for the next generation, and how best to use your voice to find success on your terms.
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When the Floor Isn’t the Floor: Ad Tech’s Transparency Problem
Floor pricing in ad tech isn’t as simple as it seems. Dive into why transparency around dynamic floors matters, what’s driving SSP practices, and how publishers and buyers can reclaim clarity in the auction.
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With Federal Cybersecurity in Retreat Ad Ops Teams Face New Risks
We’ve seen a whirlwind of activity from the new Trump administration, and one can be forgiven for missing essential developments. But, one trend that may be very problematic for ad ops teams in the months ahead is the federal government’s decision to pull back on cyber security.
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Cracking the Buyers Code: What Media Buyers Really Want in 2025
What’s on the inventory buyer’s mind? Which factors will drive their decision in the year ahead, and how can publishers respond to those priorities to build better relationships with advertisers? Download this report to find out now!
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What Trump’s DEI Ban Means for Black Media and the Ad Industry’s Future
The Trump administration has moved swiftly to dismantle DEI initiatives across the federal government. Could these Executive Orders impact DEI-designated ad spend on Black-owned media and throughout the ad tech ecosystem?
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Can We Do Better Than ROAS?
ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM and AI storyteller, challenges the industry’s obsession with ROAS and explores better alternatives for measuring true business impact.
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How AI is Reframing Inclusion in Media and Advertising
Jeffrey L. Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth.
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Black Excellence in Digital Media & Advertising: 2025 Leaders to Watch
In honor of Black History Month, AdMonsters celebrates Black professionals shaping the future of digital media, advertising, and ad tech. From driving innovation to championing diversity, these leaders are making an impact far beyond the industry.
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