As the main feeder exchanges settles at three—GAM, Amazon's Transparent Ad Marketplace (TAM), and Prebid—there’s a great deal more murkiness in the middle; even more cross-pollination as SSPs pine for advertiser spend and DSPs tighten their bonds with premium publishers. The question of “how many intermediaries are actually necessary?” is…
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The programmatic black box has opened. Ad platforms are beginning to make their log-level data available in the hopes of satiating industry hunger for transparency. Once considered the “data exhaust” of the industry, log-level data (LLD) has been positioned more recently as a remedy for many of programmatic’s woes. LLD…
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On the last day of AdMonsters Publisher Forum Scottsdale when publishers went into their workshop groups to explore the issues affecting them in their day-to-day—it was sort of a cross between a support group and a brainstorm on steroids. Topics included "Optimizing Your DMP," "Selling the Data," "Privacy Regulations," "Programmatic…
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Publishers are frantically preparing for the launch of the California Consumer Privacy Act on Jan. 1, 2020—and trying not to lose sleep over the looming EU ePrivacy Directive updates. But they're alone in that effort—programmatic intermediaries like 33Across have heard the data privacy call and are ensuring they not only complying with…
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Much of the contemporary Internet—and certainly digital advertising—has been built upon tools for data transference. While the cookie has been key in the development of digital advertising and programmatic transactions in particular, the architecture is not going to collapse without it. Understanding why the third-party cookie has gone out of…
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Are programmatic demand vendors becoming an endangered species like the Sirocco Kakapo parrot? Well, if they're not careful they just might be. Many SSPs aren't giving publishers the data they need to optimize their programmatic yield and meet revenue goals. Ad-Juster's Programmatic Scorecard evaluates the top 10 programmatic demand partners based…
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When two digital media vets like AdMonsters Chairman Rob Beeler and Craig Leshen, President of OAO, sit down to catch up, it’s not hard to find them comparing the early days to today and even the future. OAO works with many, many publishers and so we always value Craig’s perspective…
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If anything, the last few years of programmatic have demonstrated just how vulnerable the real-time bidding environment is to subtle, behind-the-scenes changes that can distort campaign performance, create discrepancies in reported data, and ultimately waste ad dollars.
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Increasingly, mobile isn’t just consumers’ first choice for media, but their only choice. Consider that 61% of Gen Z consumers believe watching videos on a phone is “as good as watching TV.” And, according to recent research from Zenith, consumers are expected to increase their mobile internet usage to 930…
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2020 is bringing changes to data, privacy, and transparency, and publishers are faced with navigating an uncertain future. With Google's unified pricing rules and move to first-price auctions, new (and upcoming) data and privacy regulations, and the potential of a cookieless ecosystem, publishers are feeling the pressure to adjust their…
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