We heard an old dear friend, Dennis Colón, who we knew from his days as an ad ops exec at Conde Nast and CBSi had recently joined SuperAwesome as VP of Global Operations. SuperAwesome’s technology powers safe digital engagement with the under-16 crowd, enabling 12 billion monthly transactions, including safe…
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On the eve of DPAA's 2020 Video Every Summit, senior editor, Lynne d Johnson, spoke with the organization's president and CEO, Barry Frey, about the role DOOH played during the early days of the pandemic and how advancements in data and technology are positioning the industry to reap its just…
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This wide-ranging, intimate discussion brought together a panel of revenue specialists from the US and Europe to talk about what publishers are expecting during the fourth quarter, how they’re preparing for an uncertain future beyond that, and how their audience relationships are evolving. Watch the video now!
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Purple's ability to grow mattress sales 46% in Q1 can partly be attributed to changing consumer behaviors during the pandemic, but there's also a good dose of engineering ingenuity behind their marketing. They worked with AcuityAds all-new illumin platform, an advertising automation technology that offers planning, buying and omnichannel intelligence…
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Jig’s up, guys. The new book “Subprime Attention Crisis,” by Tim Hwang, former Global Public Policy Lead for Artificial Intelligence and Machine Learning at Google, says the ad tech bubble is going to go pop just like the subprime mortgage market a dozen years ago.
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It’s Think Tank season for AdMonsters and this past week we caught up with a number of publishers to talk through a range of topics thanks to ADvendio. The pubs that joined us were what I would classify as mid-sized publishers–their operations teams are relatively small. It was interesting to…
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We decided now was a perfect time to survey publishers to understand their current header (and Open Bidding) setups while seeing what they were plotting for an ambiguous future. We asked 35 publishers of various sizes and content verticals to fill out an intense questionnaire, and the results were extremely…
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Recently selected to the Board of Directors at Prebid as a publisher representative, CafeMedia's Patrick McCann is tasked with ensuring that publishers' interests are heard throughout the organization and to communicate those interests to developers. At AdMonsters PubForum Virtual a few weeks back, McCann took to the main stage to…
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We spoke with Jake Abraham, President at Audigent about why he thought pubs seemed a little gun shy about identity solutions, how they should go about showcasing their first-party data as well as how Audigent plans to help them drive revenue by making their audience data and inventory actionable for…
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After taking a massive hit from COVID-19, pubs' resiliency led to efficiently working-from-home, successfully diversifying revenue, and employing tools like automation and self-service to manage workflow and capture smaller budget spend. Recently, we chatted with a number of pubs at a roundtable discussion about planning for tomorrow’s very different ad…
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