Programmatic is often a blackbox; publishers have no idea which ads will appear on their sites ahead of time, often because the exchanges themselves don’t know which ads flow through their pipes. Without transparency and complete control, publishers will continue to contend with scams and other unwanted ads that don’t…
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If you're running programmatic advertising, and almost everyone is, you have an ads.txt file in place on your website and it is likely something you update at least from time to time. But do you really understand the mechanics behind the file and what you as a publisher should be…
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With digital media and ad tech constantly changing at the speed of light, it's hard to know what's happening next, or in some cases even what's happening now. We spoke with seven leaders from academia, advertising operations, data practices, and media and creative agencies, to learn how they believe the…
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Late last month, in a move that shocked no one, Google announced Topics, a Privacy Sandbox initiative it thinks can power interest-based targeting in Chrome when third-party cookies are phased out. Google calls Topics an evolution of their previous proposal for interest-based targeting which was called FLoC.
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"It's hard to reach niche audiences at scale," says Lashawnda Goffin, CEO at Colossus SSP. "And that could be because of their lack of resources or know-how when it comes to the programmatic space." Colossus SSP is a minority-owned ad tech company focused on building an inclusive marketplace and empowering…
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Now that digital advertising is entering its third decade, AdMonsters is keen to assess the state of advertising. We’d like to understand the risks publishers face, whether advertising can serve as a strategic differentiator, and whether or not publishers can support their brand suitability goals in programmatic channels.
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Preparing for privacy regulations, along with the death of the third-party cookie (and other identifiers used in targeting individuals and measuring advertising) is still as colossal a challenge as it was two years ago. So, what's coming to the data and privacy landscape in 2022? Expect more state-led privacy legislation coming…
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As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion surrounding developing solid first-party data and identity strategies to the…
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In 2020, AdMonsters launched The Wrapper, featuring a curated selection of ad tech news and analysis. Our aim, with The Wrapper, is to summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. And we also point you in the direction…
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Well, 2021 was another rollercoaster, wasn’t it? Filled with exciting wins but also internal shrieks (or outbursts, no judgment) of frustration, and the ad tech industry was no exception. As we countdown the last days of the year and the Omnicron variant attempts to make us nosedive into 2022, we’re…
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