For years, publishers have done what they had to do to survive — navigating opaque supply chains, blunt safety tools, and automation that trades transparency for control. Now, with AdCP and MCP, new standards promise a shift from endurance to empowerment. But survival instincts die hard — can the industry…
Read More
Publishers are rethinking their reliance on Google Ad Manager. Learn why more teams are reclaiming transparency, data ownership, and profitability by building independent, open-source ad tech stacks beyond the walled garden.
Read More
The digital publishing industry is at a decisive crossroads. The era when publishers could rely predominantly on programmatic display advertising as their economic backbone is rapidly ending.
Read More
When a company signs over a significant chunk of cash to their chosen ad network, they have no real control or insight into where their ads ultimately appear.
Read More
If you’re a website publisher working with a managed ad network, you’re probably looking at a net revenue number. But Cody Bye says publishers should ask for gross revenue.
Read More
Prebid’s Transaction ID change sparks debate over publisher innovation vs. open standards, raising questions about transparency and interoperability. Terry Guyton-Bradley, Head of Retail Media at Tata Consultancy Services, shares his insights.
Read More
Jake Sullivan, who serves as senior director of ad monetization, U.S. News & World Report is blending user experience, data strategy and advertising performance to connect with their audience.
Read More
Jared Collett at Major League Fishing came up with a JavaScript snippet that pauses refresh if the ad isn’t in view. It shot their viewability up from 55% to 89%.
Read More
In this Decoder video, James Deaker — also known as The Yield Doctor — explains why starting lower can open the door to more bidders, reveal hidden opportunities, and ultimately drive higher yields.
Read More
The rise of sell-side curation is a response to signal loss and a strategic reorientation of the programmatic ecosystem, one that unites data fidelity, cost efficiency and omnichannel scale in one fell swoop.
Read More