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Privacy

Views From the Buy Side: Opportunities in a Cookieless World

As privacy restrictions began to tighten, Digital Media & Measurement Consultant, Rachel Adams had concerns that the digital media industry would no longer be data-driven, and she'd end up in the “integrated” media world again, where most buys were considered equally difficult to measure, and plans saw few changes quarter…

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The Next Phase of Consent

In a privacy-forward world, where regulations like GDPR and CCPA have made data collection more complex, publishers are actually thinking beyond regulatory compliance and moving to the next chapter of consumer consent—demonstrating the value exchange.

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Advertising Industry Learning and Professional Development

Webinar Replay: Is This the Rebound?

This wide-ranging, intimate discussion brought together a panel of revenue specialists from the US and Europe to talk about what publishers are expecting during the fourth quarter, how they’re preparing for an uncertain future beyond that, and how their audience relationships are evolving. Watch the video now!

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The Trouble with Consumer Choice

Shifting our mindset from notice and choice will not be easy and will require agreement in an ecosystem of competing interests. However, in the long term, both consumers and businesses may benefit from this change. Privacy expert, Jessica B, Lee breaks down the alternative to the failing notice and choice…

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Identity Authentication in Digital Advertising

Will Buyers Take the Identity Leap?

One of the most promising alternatives to the third-party tracking cookie is identity, enabling a plane where brands and publishers can sync up their audience data without data leakage or any of the other side effects of third-party cookies. But as publishers are integrating identity partners, there’s a gnawing voice in…

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The Value of Talking About the Value of Consumer Data

From the concept of "financial incentives" in the California Consumer Protection Act (CCPA) to Andrew Yang’s Data Dividend Project, there has been an increased call for companies to compensate consumers for their data. Privacy expert Jessica B. Lee looks at the push for valuing consumer data, the risks of the…

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What Is CPRA (CCPA 2.0) And Its Implications for Ad Tech?

The CPRA proposes significant amendments to the CCPA, with many of the proposed rules bearing similarity with those of the European Union’s General Data Protection Regulation (GDPR). While there are many areas of the CCPA that would be updated, here Serafin Lion Engel, CEO of Datawallet, focuses on the amendments…

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Kim Komando Show

Driving Revenue Through Deeper Audience Connections

Nationally syndicated radio host Kim Komando has discovered the right tool to connect with her tech and media-savvy audience across multiple channels, learn from their feedback, and then use that information to shape her messaging and monetization strategies. We trust she knows what she's talking about. She once sent 40M…

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