Platform, publisher, or some next-gen amalgam of the two? As ad tech companies race to dominate the streaming/CTV/OTT market, Roku’s strategy is looking more like an attempt to build out an entire ecosystem — from devices to ad serving pipes, to measurement — one that now includes a new branded…
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A couple of weeks ago, we hosted a ThinkTank with AdPushup and a group of Monsters to discuss latency, UX, and their impact on revenue. The conversation quickly evolved into how the cookie's demise might affect latency, UX, and by extension, revenue. AdPushup's Director of Publisher Development, Dikshant Joshi, shared some…
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Move over COPPA, GDPR, CCPA and CPRA. There’s a new legislative acronym for publishers to watch: It’s called JCPA (short for the Journalism Competition and Preservation Act of 2021). And though it’s not focused on privacy like the others, if it gets passed, the bill could be just as game-changing…
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The announcement that Google won't replace third-party tracking cookies with alternative identifiers has set off alarms throughout the industry. But maybe, instead of being fearful about what comes next, it's time to welcome the challenge and get more creative about how we all plan for the future of digital advertising.…
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When McDonalds bought Dynamic Yield for $300 million in 2019, one of the benchmarks for the deal was whether the recommendation platform could help increase drive-through sales in the U.S. by 1% overall. Meanwhile, Yum Brands acquired the AI division of Kvantum, a performance marketing firm to use the platform…
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Now with the recent influx of premium streaming services like Disney+ and HBO Max, along with changing CouchSurfing consumer behaviors brought on by the Pandemic, it looks like OTT is really set to take off. In fact, according to North America OTT TV & Video Forecasts report from analyst firm…
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We’re happy to announce that we’re bringing on adtech content maven, Tameka Kee, as our new Head of Content to guide us in building our blueprint for the future — so that we can continue to provide you with the same high-quality content and experiences that you’ve become accustomed to.…
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With the impending death of the cookie, there's been a spate of email newsletter acquisitions (and launches) signaling a renewed interest—from publishers and marketers alike—in the channel's potential for improving first-party data strategies and growing revenue, while at the same time building deeper and more engaging relationships with audiences. We…
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It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the decline in global ad spend at ~$39b compared to 2019. We caught up with the report's author, Bruce Biegel to learn…
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Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital…
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