Full Automation Overlooks The Humanity Needed In Advertising
Automation has its place, but full automation strips advertising of what makes it powerful: creativity, judgment and originality.
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From Ads To Transactions: Why Programmatic Display Is Ending And How Publishers Can Evolve
The digital publishing industry is at a decisive crossroads. The era when publishers could rely predominantly on programmatic display advertising as their economic backbone is rapidly ending.
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The Hidden Cost Of Affiliate Marketing: Fraudsters Masquerading As Partners
Affiliate marketing has become a key revenue driver for budget-conscious marketers, but fraudsters are exploiting influencer selling with increasingly sophisticated tactics.
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The Digital Ad Ecosystem Is A Black Box
When a company signs over a significant chunk of cash to their chosen ad network, they have no real control or insight into where their ads ultimately appear.
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The One Number That Every Publisher Should Demand From Their Ad Providers
If you’re a website publisher working with a managed ad network, you’re probably looking at a net revenue number. But Cody Bye says publishers should ask for gross revenue.
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Publisher Blues: 10 Bold Moves To Rewire News For The Next Decade
In 2000, US newspapers made more money than ever before, but have since then lost about two-thirds of that revenue. Here are 10 big, bankable ideas for turning the page.
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Stop Renting Attention. Start Owning It.
AdButler’s Robert Janes lays out the case for owning your audience, launching your own media network, and finally reclaiming control from middlemen who’ve had their hand in your pocket for too long.
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Why Publishers Matter In A World of AI
Generative AI threatens the very future of the open web and the publishers that sustain it, but there can be a future where publishers thrive by recognizing what they offer that AI cannot.
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Don’t Wait for the DOJ—Fix the Ad Stack Now
The DOJ is taking on one of the most powerful players in digital advertising. In its high-profile antitrust case against Google, the DOJ argues that the tech giant used its dominance across the ad tech stack to suppress competition.
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The Essential Role Of PMPs In Helping Publishers Combat Inventory Commoditization
With ad revenues squeezed and competition fierce, publishers today face a defining choice: evolve or be outpaced. PMPs aren’t optional; they’re essential for publishers who want to thrive amid shifting market dynamics.
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