What’s on the inventory buyer’s mind? Which factors will drive their decision in the year ahead, and how can publishers respond to those priorities to build better relationships with advertisers? Download this report to find out now!
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ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM and AI storyteller, challenges the industry’s obsession with ROAS and explores better alternatives for measuring true business impact.
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Jeffrey L. Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth.
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In honor of Black History Month, AdMonsters celebrates Black professionals shaping the future of digital media, advertising, and ad tech. From driving innovation to championing diversity, these leaders are making an impact far beyond the industry.
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SSP curation is being touted as the next big solution for publishers and advertisers—but is it just the old ad network model in a shiny new wrapper? As curated deals bundle premium inventory with lower-tier content, publishers risk losing control while advertisers demand more transparency. Here’s what’s at stake.
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As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024. Even for an industry that likes to talk about transformation, the degree to which the old order is changing in the digital advertising ecosystem is truly rare.
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Live sports events have emerged as a critical addition to capture more viewers, serving as a potent catalyst for improving CTV revenue. However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. (Punchline: the answer is both.)
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AI is revolutionizing programmatic advertising, and DSPs are evolving from simple media buyers to strategic partners. With ViantAI, marketers gain AI-driven insights, real-time agility, and end-to-end measurement tools, enabling smarter, faster, and more impactful campaigns.
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In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker, CEO of Hélène Parker Consulting, unpacks common misconceptions about curated deals. Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success.
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As artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative processes, and paves the way for predictive analytics. In this article, Christena Garduno, CEO of Media Culture explores how AI's integration drives efficiency and personalization while keeping the human touch at the forefront of meaningful customer interactions.
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