In 2024, users' data is under lock and key. Not literally, of course, but with the fall of Chrome's cookies and stronger privacy regulations popping out of the woodwork, it will be much harder for publishers to reach their desired audience. As we reflect on last year and prepare for new…
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AdMonsters YOY traffic has grown immensely. To mark this milestone, we're sharing a list of some of the most-read AdMonsters articles from 2023. From the challenges of Seller Defined Audiences, to data monetization in an era of ID deprecation, to a path to net zero, to how publishers can safely…
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In 2023, the ad tech industry was preparing for many significant shifts — Chrome cookie deprecation, the generative AI takeover, and supply chain complexity — but we had leaders guiding the industry and learning from one another. Here is the list of the AdMonsters keynotes that shaped 2023.
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We dove headfirst into the hottest topics of this past year and peeked into the crystal ball for 2024, all in the company of the ever-insightful Chris Kane at our AdMonsters 2023 Recap LinkedIn Live.
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Approximately four years have elapsed since Google sent shockwaves throughout the advertising sector by revealing its intention to phase out third-party cookies. Now, the industry is prepared for the incoming industry evolution.
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In the bustling world of media and advertising, Alexander Haluska, Senior Director, Rev Ops, at My Code, emerges as a shining star. As we celebrate Hispanic Heritage Month, it's only fitting to honor this extraordinary individual for his contributions to the industry.
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Alyson Williams will bring insights about how Forbes connects with 140 million+ people with ForbesOne, Forbes’ first-party data platform, during her keynote, "One Publisher, One Brand: United By First-Party Data," at the upcoming AdMonsters Publisher Forum. Williams will share how ForbesOne is revolutionizing how the publisher uses AI and machine…
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In an era where the digital realm permeates every facet of our lives, from online banking to social media interactions, preserving audiences’ digital identities has become paramount. Self-Sovereign Identitiy offers a potential solution.
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When it comes to evolving data monetization, some publishers are blessed with substantial strong quality 1P signals, while others rely more heavily on cookie-based identity, with limited access to alternative identifiers. Given these diverse circumstances, there's no one-size-fits-all solution.
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The anticipated cookie deprecation in 2024 is a seismic shift for publishers, including both challenges and opportunities in maintaining user engagement. Tell us about your engagement and goals for the next 12 to 18 months. By sharing your thoughts, you will contribute to shaping strategies that aim to create meaningful…
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