Supercharging Creative Strategies with AI: Top Takeaways from IAB Connected Commerce Summit
How is AI changing creative strategy? The IAB Connected Commerce Summit featured lessons about creating experiences that connect with consumers.
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Identity
8 Inspirational Hispanic Leaders Shaping the Future of Digital Media and Ad Tech
In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry.
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Is The Trade Desk Building a Smart TV OS? Here’s What This Could Mean For the Advertising Ecosystem
The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. We explore what this means for advertisers, publishers, and the future of CTV.
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How Fandom Is Mastering the Art of Addressability and Privacy With an Assist From Intent IQ
With cookies on the decline and privacy on the rise, publishers and tech leaders are rewriting the rules of identity resolution. Insights from AdMonsters Publisher Forum Boston reveal what’s working — and what’s not — in the quest for sustainable identity solutions.
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Dissecting the Android Privacy Sandbox: A Critical Guide for Publishers
Dive into the Android Privacy Sandbox and its profound implications for mobile advertising. Learn about the benefits and challenges it poses for publishers and how it stacks up against Apple’s SKAdNetwork and Ad Attribution Kit.
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Dotdash Meredith’s Cookieless Conquest and the Publisher Pulse: Notes from AdMonsters Publisher Forum Boston
Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Plus, gain key insights from AdMonsters Publisher Forum Boston on future-proofing revenue strategies in a shifting digital frontier.
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Publisher Pulse: Key Revenue Drivers and Strategic Shifts for 2024-2025
As digital publishers gear up for 2024, the focus is clear: ramping up revenue through strategic investments and capitalizing on new growth opportunities. A significant 60% of publishers expect revenue growth, with 19% anticipating substantial gains. Direct deal advertising tops the list of opportunities, with 68% of publishers highlighting it…
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The Data Warehouse Has Replaced Many DMP Functions, but Is It Enough for Publisher Data Monetization?
As data privacy regulations evolve, publishers are centralizing data within warehouses, but is it enough for data monetization? With DMPs falling short, the future lies in purpose-built applications that enhance activation, streamline audience building, and support complex identity resolution and collaboration. Dive into the challenges and opportunities for sustainable revenue…
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Ramping Up Your Revenue: Digital Publishers Reveal Key Growth Strategies
In July 2024, we surveyed and interviewed publishers to gain insights into their revenue outlook and identify their top opportunities for growth. This report summarizes our findings.
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Google’s Cookie Curveball: What’s Next for Buyers and Sellers?
Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. As the dust settles, let's dig into what this means for publishers, advertisers, and the future of privacy-preserving technologies.
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