National TV Is No Longer The Holy Grail: Why Smart CMOs Are Betting On Local
Local TV struggles with scale. The impact was powerful but difficult to deliver with the precision and efficiency modern marketers demand.
Read MoreEverything about:
CTV
CTV Isn’t The Future Of Advertising—It’s The Present
In May 2025, streaming officially surpassed both cable and broadcast combined, with connected TV (CTV) capturing 44.8% of all TV viewing. CTV has moved from an emerging channel to a mainstream force.
Read More
How ViX and Programmatic Innovation Are Driving Growth at TelevisaUnivision
Kevin Salguero drives TelevisaUnivision’s programmatic strategy, leveraging first-party data and cross-platform insights to grow ViX, the company’s streaming service, and help advertisers reach U.S. Hispanic audiences.
Read More
Oswald Méndez Details Diego, The AI Behind Canela Media’s Audience Rewards Program
For Oswald Méndez, every day as CMO of Canela Media looks different, and that’s precisely what he loves about the job.
Read More
Driving Digital Growth with Matt Barsomian, VP of Digital Partnerships at NESN
New England Sports Network’s Matt Barsomian talks streaming, women’s sports, and signal loss. He shares insights on how publishers can find new plays in a rapidly shifting ad game.
Read More
Publisher Blues: 10 Bold Moves To Rewire News For The Next Decade
In 2000, US newspapers made more money than ever before, but have since then lost about two-thirds of that revenue. Here are 10 big, bankable ideas for turning the page.
Read More
Building In-House And Third-Party Ad Tech Tools For Canada’s Largest Media Footprint
In April, when Matt McGowan joined Bell Media, Canada’s largest media and entertainment company, he came with a track record spanning both startups and corporate orgs.
Read More
Olyzon.tv Sees Through The CTV Chaos Using Contextual AI
When Jules Minvielle, co-founder and CEO of Olyzon.tv, launched his third ad tech startup, CTV’s rise and AI’s rewriting of ad ops were too significant to ignore, and he built it to converge the two.
Read More
Keep Your Frenemies Close: Amazon & Roku’s CTV Data Deal
With the new Amazon and Roku partnership, advertisers can now reach a combined 80 million U.S. CTV households, roughly 80% of the market, with improved targeting and frequency controls.
Read More
Everything Is Everything. Change Comes Eventually. Will Media Owners Lead It?
Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.
Read More