ACIF (Ad Creative ID Framework) is the IAB Tech Lab’s universal identifier for video ads. It aims to solve frequency capping issues, improve performance tracking, and streamline ad operations across platforms. Here’s why it matters.
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ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM and AI storyteller, challenges the industry’s obsession with ROAS and explores better alternatives for measuring true business impact.
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Super Bowl LIX went beyond the splashy commercials to showcase a live experiment in how the ad ecosystem is shifting. Armed with data from AD-ID, EDO, XR, Zappi, AdImpact, and expert insights from industry leaders like Amy Leifer of DIRECTV Advertising and Sarah Lewis of ShowHeroes, we dug into this…
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From privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay competitive and keep revenue strong on an evolving programmatic playing field.
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With publishers facing challenges like third-party cookie deprecation and declining referral traffic, they need answers right now. Take our survey to uncover new audience amplification strategies to drive revenue beyond your website.
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The Weather Company partnered with Lotame and AWS Clean Rooms to supercharge mobile data analytics, achieving a 98% faster insight generation and a sevenfold increase in query efficiency. Discover how this collaboration pushes the boundaries of data analytics, enhancing data privacy, and transforming ad targeting strategies.
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Ad Ops professionals aren’t just dabbling in generative AI; they’re diving in deep and successfully putting it to work to improve their daily jobs and elevate the overall Ad Ops team. It isn’t a surprise that they’ve largely sidestepped the challenges others have faced using generative AI. As tech savvy…
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As cookies make open web advertising more complicated, the big tech platforms, especially Google and Meta, are using AI to make buying ads on their platforms easier than ever before. The good news for publishers, though, is that they, too, can use AI to make reaching their highly valuable audiences…
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From the ad quality challenges associated with capturing political ad spend, to the targeting and metrics evolution and attention's dominance, to battling bad ads that tarnish consumers' perceptions of media orgs, to helping sales teams take advantage of adops' treasure trove of data to improve monetization strategies — AdMonsters had…
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AdOps teams are data superstars, sitting on a treasure trove of information that contains a rich and nuanced context. But are publishers taking full advantage of these amazing resources? AdMonsters AdOps are Rock Stars Playbook survey indicates they are not. There’s not enough collaboration between AdOps and the sales, product,…
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