The air around digital media is thick with uncertainty. Many of us in the industry are waiting for one or two shoes to drop. But we shouldn’t be waiting—we should be coming together and engaging in discussion about what comes next. Perhaps the biggest obstacle to progress in digital media…
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We talk to an awful lot of publishers at our Publisher Forums and other events. And in those conversations, we get deep into the weeds with them about their frustrations—like ad fraud, ad impression discrepancies, and ad quality. But we also speak with them about all the things that work…
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Hacker VeryMal has been deploying some particularly nasty and sophisticated malvertising attacks all throughout 2009. We chatted with Confiant to understand what makes VeryMal's attacks particularly complicated, as well as how malvertisers are evolving.
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Bad ads are a pretty terrible thing for the entire ad ops ecosystem. By 2025 ad fraud—malvertising redirects and malicious IBV to name a few—will cost advertisers more than $50bn, accounting for 30% share of the overall digital market, so warned The World Federation of Advertisers back in 2016. But…
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For digital media and advertising 2018 has been a really exciting, but often bumpy, roller coaster ride. As far as ad operations is concerned, blockchain, artificial intelligence, location services, and mobile-first everything are offering promising monetization alternatives and other opportunities that bring publishers and brands closer to audiences in more…
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The spread of bad ads is pretty bad in general, but since 2017— throughout the security software industry — cryptojacking has been known as the Evil Overlord (most menacing and most prevalent) of all cyber threats. Hackers looking to get rich quick from mining cryptocurrency illegally are the culprits, and…
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There are plenty problems to be solved in the ad operations world, including issues like IVT, bad ads, malware, and much, much more. So at every Publisher Forum, we bring together all of the noobs (yes, I meant first-time attendees), put them into small workgroups, and open the gates for…
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Worried that mobile traffic's rise will decrease desktop revenue? It just might, but there are definitely loads of opportunities -- like working with news aggregators and social networks -- to make up for the loss while meeting your audience on their mobile-first journey.
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Our new Senior Editor Lynne d Johnson dives into the "Principles for a Better Programmatic Marketplace," an open letter to the industry from six exchanges that seems to grant programmatic buyers all their transparency wishes—fee transparency, no hidden auction machinations, traffic filtered for IVT... We're surprised they didn't throw a…
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Has Rob Beeler only been at AdMonsters for 10 years? It seems like he has always been the caretaker... As he scratches notch no. 10 on his AdMonsters belt, he takes a moment to contemplate how the industry has developed over the last decade. Spoiler alert: today's digital media landscape…
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