Dark Traffic: How Undetected Ad Blocking Is Costing Publishers Billions
A new dark traffic study from Ad-Shield reveals 976M users are blocking ads without detection—and 57% didn’t choose to.
Read MoreA new dark traffic study from Ad-Shield reveals 976M users are blocking ads without detection—and 57% didn’t choose to.
Read MoreMedia quality is no longer a guessing game. From ad-to-content ratio to carbon impact, new signals are giving publishers and buyers a clearer picture of value—and it’s changing the way programmatic works.
Read MoreMaybe AI isn’t taking over ad ops. Maybe it’s elevating it. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. Here’s what it takes to keep up.
Read MoreMore than half of publishers say they aren’t monetizing cookieless traffic effectively—especially on Safari and Firefox. This research report and playbook—created in partnership with Intent IQ—uncovers how publishers are tackling identity today. You’ll find actionable insights on segmentation, taxonomy, PMP packaging, and testing frameworks to improve yield across all traffic…
Read MoreAt Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here's how brands, content creators, and publishers can tap into human moments to truly resonate.
Read MoreAd ops teams are stuck in a loop of manual chaos—and automation might be the only real way out. Here's how publishers are reclaiming time, strategy, and purpose by fixing order-to-cash from the inside out. In advertising operations, the burnout is baked in. Juggling inventory, screenshots, pacing, tags, billing, makegoods—it’s…
Read MoreJames Deaker,“The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.
Read MoreLook, I know the IAB Tech Lab has been a thorn in your side. You’ve raised your hand in working groups, waited on specs that stalled, and wondered—was any of this really built with publishers in mind? You’re not alone. But last week at the IAB Tech Lab Summit, it…
Read MoreMajor holding companies and even some publishers are pulling back from LGBTQ+ issues and content under mounting political pressure. Zach Rosen, founder of Supernova, an ad tech growth consultancy, is running in the other direction. He created Supernova PRIDE Summit, the first of its kind, during Cannes Lions.
Read MorePublishers are done with the patchwork pain of order-to-cash—from manual pacing updates to reconciliation gridlock. Here’s why ad ops leaders are turning to automation to transform the process.
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