After taking a massive hit from COVID-19, pubs' resiliency led to efficiently working-from-home, successfully diversifying revenue, and employing tools like automation and self-service to manage workflow and capture smaller budget spend. Recently, we chatted with a number of pubs at a roundtable discussion about planning for tomorrow’s very different ad…
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Back in April 2019, Christine Maguire joined Tripadvisor to lead the company's global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions. Then COVID-19 hit. And the world of travel came undone. Leading up to her PubForum…
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One of the most promising alternatives to the third-party tracking cookie is identity, enabling a plane where brands and publishers can sync up their audience data without data leakage or any of the other side effects of third-party cookies. But as publishers are integrating identity partners, there’s a gnawing voice in…
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From the concept of "financial incentives" in the California Consumer Protection Act (CCPA) to Andrew Yang’s Data Dividend Project, there has been an increased call for companies to compensate consumers for their data. Privacy expert Jessica B. Lee looks at the push for valuing consumer data, the risks of the…
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We had a chat with IPONWEB's Publisher Product Lead Wenda Zhou to talk about the current state of programmatic, from header optimization tricks for pubs during the downturn to the effects of de-duping auctions, traffic shaping and SPO.
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The CPRA proposes significant amendments to the CCPA, with many of the proposed rules bearing similarity with those of the European Union’s General Data Protection Regulation (GDPR). While there are many areas of the CCPA that would be updated, here Serafin Lion Engel, CEO of Datawallet, focuses on the amendments…
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In this wide-ranging though highly in-depth conversation, LiveRamp SVP and Head of Publishers White breaks down how identity works in a highly digestible fashion. He also dives into messaging consumers, how LiveRamp helps publishers identify and increase their authenticated traffic, whether brand marketers are getting on the identity train, and…
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As the third-party tracking cookie continues its long, long farewell tour, advertisers and publishers alike are looking for replacement targeting solutions—particularly ones that won't steep them in the user privacy quagmire brought on by cookies. Tech providers seem to be meeting them with ingenuity, as evidenced by the latest partnership…
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While the needs of each publisher may be slightly different, generally there are five questions every publisher should ask when evaluating whether or not a cookieless solution is right for them. Any solution that satisfies these criteria will likely enable publishers to sustain and grow ad revenue, while simultaneously establishing…
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You took a really big step by adding an identity partner, but like most things in ad tech you can’t expect to flip a switch and watch the magic happen. Activation, though, is where things get exciting—sure you’ll be able to garner looks from new advertisers and grab higher CPMs,…
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