Hearst, DailyMail & NextStar Digital outlined their first-party data practices and strategies for working with sales and editorial to diversify revenue. They also shared their predictions for publishers' for 2023 and beyond.
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During our Dec. 7, 2022 Webinar Replay, “The Future of Monetization”, AdMonsters spoke with Ram and Adam Sadur, Head of Programmatic, SmartNews. We chatted with them about the top monetization challenges facing mobile apps, how publishers are taking control of their monetization destiny, what to expect in 2023 and more.
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We spoke with Thomas Anderson, Chief Marketplace Development Officer at Emodo about the creation of Adapt, advanced native ads competing against traditional native ads, how they hope to future-proof their product and more.
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To maintain their edge, publishers must unify data strewn across a fragmented digital landscape that spans properties, channels, platforms, and devices. With disruption on the horizon, it behooves publishers to act now and prioritize first-party data unification.
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Before Cara Pratt was pioneering in the ad tech space, in her adolescence, she was dreaming of becoming a detective. If the fates decided to turn the wheels of destiny a different way, she might have been the real-world Enola Holmes. Instead, I’m sure the ad tech ecosystem is grateful…
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To get an in-depth understanding of one of the major alternative IDs, we spoke with Mathieu Roche, co-founder and CEO of ID5. Known as the privacy-focused identity solution, it creates an encrypted first-party data ID that gives publishers a unique device ID they can share with their partners and clients.
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From linear TV's status as top dog to CTV measurement to why advertisers should invest in minority-owned media to the power of gaming, as well as how to drive revenue in the cross-screen era, Cynopsis' 4th annual That Big TV Conference brought the insights that publishers and advertisers need to succeed.
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With the polarization of the political landscape, it seems to be a very rare occurrence that a controversial bill garners significant bipartisan support. Yet, the American Data Privacy and Protection Act (ADDPA) was able to do just that.
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Although Google has delayed their third-party cookie cut-off, there has to be new and effective ways to aggregate consumer data in an ethical manner. One of the more widely spread solutions are Alternative IDs. This medium involves identifiers that are privacy focused and allows publishers to access first-party data that is…
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To get the scoop on the new and evolved Foundry, AdMonsters spoke with the company’s President, Kumaran Ramanathan, about the process of the name changes and acquisitions, how the company can help bridge the gap between the sales and marketing teams, and his advice on how the industry should move…
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