Media quality is no longer a guessing game. From ad-to-content ratio to carbon impact, new signals are giving publishers and buyers a clearer picture of value—and it’s changing the way programmatic works.
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Scott Messer, Principal and Founder of Messer Media, explores the latest challenges facing publishers in the ever-evolving SEO game. As Google's search algorithms shift, many publishers are grappling with decreased traffic and increased competition. Delving into the core issues, including the "Tsunami of Crap" and "Enshittification" of content, Google's prioritization…
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