A number of partners I’ve been working with have mentioned casually that they are experimenting with creating a marketplace in their adserver by collapsing the prioritization settings. For a lot of publishers, this is the latest version of the struggle with sales channel conflict that they have been wrestling with…
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I’ve been asked by several publishers what I think about viewable impressions. While there has been lots of press extolling its virtues and equal amounts of questions and concerns about the implications, there hasn’t been a realistic discussion of how to manage the pricing of viewable impressions (VI). A core selling…
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In this performance-driven medium, the push to increase performance is never-ending. I’ve seen many publishers invest deeply in people, process and technology to increase the revenue a page can yield, independent of the number of times it has been viewed. Today, it’s fairly common to have an internal discipline around…
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