There’s a curious thing about DMPs: Publishers generally understand it’s a good idea for them to be aligned with one. A DMP is supposed to help publishers get the most value for their proprietary data, and to pass along the value of its audience extension capabilities to advertisers. But at…
Read MoreBrand advertisers and agencies have decided viewability is their chosen cause this year — and why not? The point of serving ads is for those ads to be seen. If no one sees the ad, why should the advertiser be obliged to pay for it?Well, the complicated part is that,…
Read MoreA new report from fraud detection company Forensiq sounds the alarm on widespread and ostensibly new forms of mobile ad fraud. But a closer look at how advertisers are getting bilked shows that first responders here need to be not brands, but publishers and other app providers.Forensiq’s report does detail…
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The promise of private marketplaces is both alluring and straightforward. For brands, there’s the opportunity to reach engaged audiences of premium publishers with the efficiency of programmatic. For those premium publishers, there’s an opportunity to move inventory via programmatic, but at significantly higher CPMs than they can net in the…
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Last week, adBrite, an independent ad exchange, won a Stevie Award for the Most Innovative Company of the Year based on its 2010 launch of video pre-roll ad units. AdMonsters asked adBrite's CEO, Iggy Fanlo, a few questions about online video advertising, video standards like VAST and VPAID, video ad…
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Last week AdMonsters held the 16th European Publisher Forum in Amsterdam. Before the conference we asked several of the speakers key questions on topics that are important to ad operations. While all of our conferences are focused exclusively on online ad operations, the Publisher Forum is even more specific in…
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Robert Haskitt is the CMO at Extreme Reach and is responsible for the company's global marketing strategy and functions including brand, audience, business-to-business and regional marketing, as well as insights, global communications, policy and related teams.We asked him a few questions about digital video advertising best practices, video ad spend…
Read MorePatricia Kill, Sales Support Director, News International, presented a session called Operations for the Future last week and OPS London. Patricia has been Director of News International Sales Support for the past three years, leading the strategic and operational development of both digital and print workflows, media planning and ad…
Read MoreTim Hussain, Head of Platform Development & Partnerships, Sky Digital, presented the session: iPad & Tablet PC Devices: Challenges, Opportunities and Operational Readiness at last week's OPS event in London. Tim joined Sky as Head of Mobile Advertising in October 2008 to develop and drive Sky’s mobile advertising sales strategy.…
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Recently Intergi Entertainment announced their partnership with advertising technology provider ADTECH. ADTECH is powering the ad management for Playwire, an online video platform. Read the release. We spoke with Jayson Dubin, CEO of Intergi Entertainment for further details on this unique product offering and video ad serving standards.Q: Please tell…
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