In honor of AAPI Heritage Month, here are 10 AAPI ad tech and digital media professionals who are setting the standard for how the advertising ecosystem will advance in the coming years.
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The status quo for SSP protocol is no longer working. According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.
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With a career covering the gamut of every aspect of ad tech, Glenda Bautista-Baker, Senior Director of Product, PMC, is a shapeshifter of sorts. Whether it's the sales side, product, or data analytics, Glenda developed a bird-eye view of the ecosystem. This experience has made her a unique problem-solver. In honor…
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Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024.…
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In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. However, these days, there's a new kid on the block that has the streets watching. Generative AI took…
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TransUnion discusses the state of the economy in their survey, Trading Down: Inflation Impact on Consumer Spending in July 2022. Inflation may be at an all-time high, but Consumers are still spending and pushing the economy forward. How much longer the consumer can keep up their spending power is up…
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The industry coined the term "ad spend slowdown" to highlight how advertising spend has decreased YOY due to the ad recession. While some may do this to help mitigate revenue, research shows that cutting back on advertising is a major mistake. Karla Jo Helms, CEO and Founder of JOTO PR Disruptors,…
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IAB created Project Crosswalk to help publishers and advertisers who want to participate in the CTV boom but are worried about privacy compliance guidelines. The project is a working group of the IAB Legal Affairs Council that identifies privacy complications in CTV and develops solutions to these compliance issues. The…
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At IAB's Public Policy and Legal Summit, publishers, privacy regulations, and compliance lawyers came together to discuss the state of privacy. From privacy compliance in CTV to how publishers can navigate the compliance landscape, here are some of the top takeaways from the conference.
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As Gen Z matriculates in age and begins to gain more spending power, businesses must consider them as a legitimate consumer base and massive asset. Businesses must understand which platforms best reach Gen Z, and what makes them a unique audience. But most importantly, they must learn how to build…
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