A Novel Approach To AI Search: Pay Publishers For Their Content
Search.com has introduced a publisher-first AI search and chat tool that promises something radical in today’s ecosystem: compensation and consent.
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The Trade Desk’s OpenAds: Publisher-Friendly Transparency Or Another Power Play?
In a blog post last Thursday, TTD CEO Jeff Green said OpenAds aims to “create the most fair and transparent auction the industry has ever seen.” But beneath that framing lies a deeper question about control.
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Programmatic IO: The Secret Publisher Files
Programmatic IO, which took place September 29 and 30 in New York City, had plenty of takeaways for the publisher community. And there was lots of real talk about the monetization challenges publishers are facing.
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SSPs Push Back Against The Trade Desk Classifying SSPs As Resellers
The Trade Desk’s new platform, Kokai, downgrades SSP inventory by labeling them as “resellers” operating less efficient supply paths than TTD’s OpenPath direct-to-publisher connection.
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How ViX and Programmatic Innovation Are Driving Growth at TelevisaUnivision
Kevin Salguero drives TelevisaUnivision’s programmatic strategy, leveraging first-party data and cross-platform insights to grow ViX, the company’s streaming service, and help advertisers reach U.S. Hispanic audiences.
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What Publishers And Ad Ops Can Learn From Influencers
Publishers can stay relevant and drive revenue by borrowing from the influencer playbook—meeting audiences where they are, leaning into storytelling, and building trust-driven partnerships.
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In-Banner Video 2.0: Same Problems, New Players
In-banner video—embedding video ads within standard display units—is making a resurgence. Many SSPs have rolled out new video offerings that are essentially in-banner video by another name.
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Oswald Méndez Details Diego, The AI Behind Canela Media’s Audience Rewards Program
For Oswald Méndez, every day as CMO of Canela Media looks different, and that’s precisely what he loves about the job.
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Inside People Inc.’s (Dotdash Meredith) Antitrust Lawsuit Against Google
People Inc. filed a lawsuit against Google August 29, seeking compensation for revenue lost from Google’s monopolistic ad tech business. The lawsuit challenges Google’s decades-long dominance in programmatic auctions.
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Bridging Silos: Streamlining Direct And Programmatic Advertising At U.S. News & World Report
Jake Sullivan, who serves as senior director of ad monetization, U.S. News & World Report is blending user experience, data strategy and advertising performance to connect with their audience.
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