In-Banner Video 2.0: Same Problems, New Players
In-banner video—embedding video ads within standard display units—is making a resurgence. Many SSPs have rolled out new video offerings that are essentially in-banner video by another name.
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Oswald Méndez Details Diego, The AI Behind Canela Media’s Audience Rewards Program
For Oswald Méndez, every day as CMO of Canela Media looks different, and that’s precisely what he loves about the job.
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Inside People Inc.’s (Dotdash Meredith) Antitrust Lawsuit Against Google
People Inc. filed a lawsuit against Google August 29, seeking compensation for revenue lost from Google’s monopolistic ad tech business. The lawsuit challenges Google’s decades-long dominance in programmatic auctions.
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Bridging Silos: Streamlining Direct And Programmatic Advertising At U.S. News & World Report
Jake Sullivan, who serves as senior director of ad monetization, U.S. News & World Report is blending user experience, data strategy and advertising performance to connect with their audience.
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Publishers vs. AI: Dealmaking and Rulemaking
The shift to AI-driven content discovery are hurting publishers, small and large. Norine Rogers, founder of the recipe site Norine’s Nest, said unregulated AI has become an existential threat to her business.
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Singing The AI Scraping Blues At Sell Side Summit Nashville
The Nashville Sell Side Summit theme “Beyond the Browser,” resonated with publisher concerns around AI-powered, zero-click answer engines and the need to meet audiences outside of their own websites, which are receiving less referral traffic from search and social.
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Building In-House And Third-Party Ad Tech Tools For Canada’s Largest Media Footprint
In April, when Matt McGowan joined Bell Media, Canada’s largest media and entertainment company, he came with a track record spanning both startups and corporate orgs.
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What Happens When Publishers Use OpenSincera to Get Access To The Buy Side’s Media Quality Metrics?
For publishers to understand how the market values their ad supply, they need visibility into metrics that have traditionally been more visible to buyers than to sellers. OpenSincera is a potential solution for that.
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Going Direct Is Working For The New York Times – Even When It Comes To Programmatic
The New York Times’ Robyn Roberts shares how her team is using curation and partnerships to position its ad inventory as premium and drive sustainable revenue growth.
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Olyzon.tv Sees Through The CTV Chaos Using Contextual AI
When Jules Minvielle, co-founder and CEO of Olyzon.tv, launched his third ad tech startup, CTV’s rise and AI’s rewriting of ad ops were too significant to ignore, and he built it to converge the two.
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