All of the bloat in the supply chain has been caused by a lack of understanding that the internet and any website is an ecosystem. We have been building the web ecosystem in silos not realizing that when we make changes in one place it has an impact on the others.
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Digital audio advertising has evolved from a niche space into a booming marketplace. And yet, it remains an underutilized channel for marketers, ripe with opportunities to reach engaged audiences in an almost unlimited range of environments. As digital audio matures, stakeholders proactively address risks, making it a vital choice for brands…
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HUMAN Security released its 2023 Bad Bot Holiday Report, which details what cybercriminals were up to last holiday season. The report offers websites and online retailers a look at their ploys so that security teams can keep their sites and their customers safe in the upcoming holiday season.
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Brooke Edwards-Plant didn’t initially plan on a career in ad tech – when she began her professional journey, the industry was still relatively new. However, despite not studying ad ops in school, she’s worked in the industry for over a decade. Now she is the VP, Global Ad Operations and…
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This week, Google will enable Privacy Sandbox APIs for about 35% of Chrome users. The percentage will rise to 60% by August and about 99% by the end of the year. Topics API enables Chrome to share information with third parties, such as advertisers, while maintaining a certain level of…
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The IAB created the Retail Media Buyer's Guide to address these issues. But as Retail Media has emerged as a robust privacy compliance tool, we know the medium is here to stay. It is now up to key stakeholders to collaborate to ensure RMNs benefit all involved parties.
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This collaboration of AI Digital and Sightly is an opportune time for brands, agencies, and marketers. Programmatic is at an inflection point where extracting value through programmatic technology has become invaluable for those who want to derive the most out of their advertising spend.
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The anticipated cookie deprecation in 2024 is a seismic shift for publishers, including both challenges and opportunities in maintaining user engagement. Tell us about your engagement and goals for the next 12 to 18 months. By sharing your thoughts, you will contribute to shaping strategies that aim to create meaningful…
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We spoke with Deke Hooper, CEO of diDNA to delve deeper into the features and benefits of the SSP’s new offering, Viewify. We'll explore how this tool is reshaping how publishers implement and utilize ad tech while unraveling the broader implications for the advertising ecosystem.
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At PubForum, in Coronado Island, California, August 6-9, she will participate in a keynote chat — Growing Your Career Through the RevOps Ranks — alongside her former colleague and now friend, Brooke Edwards-Plant, VP, Global Ad Operations & Revenue Platforms, Condé Nast, highlighting the importance of networking and relationships and learning by doing.
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