Articles - AdMonsters

Why Publishers Matter In A World of AI

Generative AI threatens the very future of the open web and the publishers that sustain it, but there can be a future where publishers thrive by recognizing what they offer that AI cannot.

Breaking Down Programmatic Quality in Pixalate’s June 2025 Trust Index

Pixalate’s June 2025 rankings spotlights some standouts in programmatic quality. the Here are the top premium pubs across a few key channels with some added context.

Dark Traffic: How Undetected Ad Blocking Is Costing Publishers Billions

A new dark traffic study from Ad-Shield reveals 976M users are blocking ads without detection—and 57% didn’t choose to.

How Gannett’s Kara Chiles Aims to Turn AI Experiments Into Real Value for Readers and Advertisers

For this edition of the AdMonsters' Publisher Spotlight, Kara Chiles, SVP of product management at Gannett and the USA TODAY Network gives a deep dive on the publisher's AI strategy.

What Is Bid Throttling And How Can Publishers Use It Effectively?

Bid throttling is publishers’ strategic response to this overwhelming flood of bid requests and the need for more precise inventory management.

Into the Signal: Redefining Media Quality

Media quality is no longer a guessing game. From ad-to-content ratio to carbon impact, new signals are giving publishers and buyers a clearer picture of value—and it’s changing the way programmatic works.

Streamline or Stumble: Inside Bloomberg’s Big Restructure

Bloomberg laid off about a dozen staffers as part of a global restructuring effort—a notable move for a company that many have seen as a steady force in an unpredictable media economy.

Don’t Wait for the DOJ—Fix the Ad Stack Now

The DOJ is taking on one of the most powerful players in digital advertising. In its high-profile antitrust case against Google, the DOJ argues that the tech giant used its dominance across the ad tech stack to suppress competition.

Taking Ad Ops Out of the Weeds: The Stillness Isn’t the Move in the Age of AI

Maybe AI isn’t taking over ad ops. Maybe it’s elevating it. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. Here’s what it takes to keep up.

Can You Monetize Without Cookies? Most Publishers Can’t—Yet.

More than half of publishers say they aren’t monetizing cookieless traffic effectively—especially on Safari and Firefox. This research report and playbook—created in partnership with Intent IQ—uncovers how publishers are tackling identity today. You’ll find actionable insights on segmentation, taxonomy, PMP packaging, and testing frameworks to improve yield across all traffic…