Articles - AdMonsters

AI, CTV and Data Collaboration Paving the Way for What’s Next

As we move forward, the interplay of AI, CTV, and data collaboration will continue to define many aspects of our future. Embracing these changes is paramount to gaining a competitive edge and unlocking new pathways for consumer engagement and connection. The key lies in adapting to these advancements while remaining…

Thriving in Publishing: Emry DowningHall’s Secrets to Success and Growth

Focusing on leadership, quality, sustainability, and community, Emry offers a roadmap for publishers to thrive in an evolving landscape. His insights remind us that success in programmatic isn't just about technology — it's about fostering collaboration, embracing change, and building stronger connections within the industry.

Diverse Data Matters: Unpacking AI, Culture, and Inclusivity at BlackWeek

With AI, everyone’s talking about efficiency, scale, and optimization. But at BlackWeek’s "Diverse Data Matters – DE&AI" session, the conversation took a turn — toward the very real blind spots lurking in AI’s algorithms.

David Strauss on Balancing Free Journalism and Ad Revenue Strategies at The Guardian US

As David Strauss, the new VP of Revenue Operations at the Guardian US, takes on his new role, what is his new revenue strategy, especially as programmatic advertising becomes more oversaturated and news publishers feel the growing pains as media changes?

🌯 Is Data Curation Helping or Hurting Publisher Revenue?

Curation promises to simplify ad buying by bundling premium publisher inventory and data to meet specific buyer needs. But many publishers are skeptical, questioning whether these solutions create value or are just another middleman.

Owning Identity in a Post-Cookie World: Why Publishers Need to Get Real About Data

As third-party cookies disappear from the digital advertising scene, publishers are waking up to a harsh reality: it’s time to rethink how they do business. For years, the industry has buzzed about data transformation, revenue diversification, and the importance of privacy regulations. But one key element is often overlooked —…

Beyond Compliance: Adapting to Privacy-Centric Platforms and Consumer Expectations

As online privacy regulations tighten, brands must adapt quickly to maintain consumer trust and stay compliant. Charles Simon, VP of Privacy Advertising Standards at RTB House explores how new laws and Google’s Privacy Sandbox are reshaping data strategies and the future of advertising.

From Across the Pond: How The Independent Is Capturing U.S. Readers

In the past year, The Independent experienced a 120% increase in reader engagement and 50% increase in U.S. readership. What's the secret? The Independent creates a trusted, curious audience at the right moment.

5 Big Ideas We Took Away From CIMM Summit — Identity Resolution Was the Biggest

The Coalition for Innovative Media Measurement (CIMM) Summit 2024 delivered fresh perspectives on identity resolution, audience fragmentation, and the evolving TV ecosystem. Here’s what we learned and why it matters to the future of media measurement.

🌯 DOJ and NCIS Want Receipts—Google, IAS, and DV Under the Spotlight

Ryan Barwick over at Marketing Brew hit us with the latest tea: The DOJ and NCIS have some serious questions for Google, DoubleVerify (DV), and Integral Ad Science (IAS). And no, they're not asking politely.