Articles - AdMonsters

What Is llms.txt and Why Should Ad Ops Care About It?

llms.txt is the velvet rope between your content and AI crawlers. Here’s how ad ops can turn it into AI-safe inventory, enforce compliance, and turn crawls into cash.

Publishers Take a Stand Against AI Scraping, With Some Help From the IAB Tech Lab

Last week in New York, more than 80 media leaders, platforms and tech vendors gathered as part of an IAB Tech Lab working group to discuss AI platforms scraping their content without permission and compensation.

The SSP Reckoning: Why Publishers Are Cutting Out The Middlemen

Supply-side platforms are experiencing a reckoning. After years of coasting on the industry’s growth wave, they’re waking up to a brutal reality: Publishers have stopped buying their promises and started demanding proof.

Is SaaS Killing Innovation In Ad Tech?

In theory, software as a service (SaaS) is supposed to unlock innovation. But in ad tech, we’re beginning to see signs that SaaS may be doing the opposite.

Still Feeding the Open Exchange? Here’s What It’s Costing You

New AdMonsters and Intent IQ research reveals a critical gap in publisher monetization strategy. While 55% still rely on open exchanges for cookieless traffic, they admit it’s not working. See how top publishers bridge the gap with identity solutions and Deal ID packaging.

ArcSpan Raises $5.2 Million To Accelerate Publisher Tool Kit For First-Party Data

The publisher monetization startup ArcSpan raised $5.2 million in a seed extension round Wednesday. It will use the fund to invest in its tool set, which simplifies how publishers can use their first-party data.

As Viewers Ditch Subscriptions For Ad-Supported TV, Ops Teams Must Adapt

When you consider the rising costs of ad-free streaming, the shift to ad-supported platforms isn’t all that surprising. Monthly ad-free access to the top eight US streaming services now costs roughly $122.

Stop Renting Attention. Start Owning It.

AdButler’s Robert Janes lays out the case for owning your audience, launching your own media network, and finally reclaiming control from middlemen who’ve had their hand in your pocket for too long.

AgentMark Says AI-Enabled Ad Ops Means Less Dashboard Wrangling, More Decision-Making

Wentao Xiao, co-founder and CEO of Cactivate, started the company to help small brands get the most out of their customer acquisition campaigns. But the company evolved into an AI-powered campaign optimization solution.

Can’t Knock the Hustle: Inside AdMonsters Ad Ops Dream Team

Amid tech disruption and publisher shakeups, these eight ad ops pros have the kind of hustle you can’t stop. Meet the AdMonsters Dream Team of 2025.