Articles - AdMonsters

Building the Modern Ad Ops Team: Meet Disney’s VP of Ad Ops, Bobby Noble

For our first publisher spotlight, we spoke with Bobby Noble, VP of Ad Operations at Disney about building the modern ad ops team.

The Guardian US Is Embracing OpenPath for Programmatic Efficiency

The Guardian’s implementation of OpenPath is a critical part of the evolution of its programmatic strategy to create high-quality advertising.

🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?

The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.

What’s Missing in Identity Solutions? You Tell Us.

Publishers are losing signals—and revenue—on cookieless browsers like Safari and Firefox. This quick survey captures what you need from identity solutions to restore performance, increase demand, and make audience data work harder.

What the FTC’s Southern Glazer’s Lawsuit Means for Transparency in Retail Media

For decades, the Robinson-Patman Act (RPA) sat dormant, almost to the point of irrelevance. That changed in December 2024, when the FTC filed a lawsuit against Southern Glazer’s Wine and Spirits. It may signal a broader reckoning with how power is wielded in retail media today.

The Evolution Of Programmatic: How DSPs and SSPs Are Redefining Their Value for Advertisers and Publishers

The traditional boundaries between DSPs and SSPs are becoming increasingly blurred. Many companies are playing in both camps, serving both the demand and the supply side with equally robust offerings. Here are three key strategies that will enable them to ride the wave, rather than sink beneath it.

🌯 The AI RFP: IAB’s Data Report Unpacks AI’s Emerging Role in Ad Tech

This week, we’re dissecting the IAB's 2025 State of Data Report, which highlights the transformative impact of generative AI on digital media and the online advertising industry. Publishers can use generative AI to build media plans, generate audience segments, select media partners, and create customized sales packages.

44 Women Leaders in Ad Tech Share Their Secrets for Success

For Women’s History Month, AdMonsters is excited to share the viewpoints of 44 women leaders in ad tech about what it’s like to be a part of the industry, advice for the next generation, and how best to use your voice to find success on your terms.

Why 2025 Will Unlock Audiobooks, In-Car Ads, and AI as the Next Big Audio Opportunities

After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. In this Q&A, Kelly dives into some of the biggest trends shaping the industry, including the rapid expansion of in-car personalized ads, the opportunity for…

When the Floor Isn’t the Floor: Ad Tech’s Transparency Problem

Floor pricing in ad tech isn’t as simple as it seems. Dive into why transparency around dynamic floors matters, what’s driving SSP practices, and how publishers and buyers can reclaim clarity in the auction.