Articles - AdMonsters

🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom

The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?

Cracks in the Ad Stack: Publishers Want Power, Not Just Promises

Publishers aren’t celebrating the Google antitrust ruling. It just confirmed their reality. From floor pricing frustrations to platform lock-in, they’re done waiting for structural change. They're ready to reclaim control: one lever, one partner, one practice at a time.

REVOLT And Revry Want To Protect Publisher Data, Not Sell It Off

The collaboration with Revry allows marketers to reach REVOLT’s audiences by tapping into the publisher’s first-party data, while ensuring that data ownership and consumer trust remain central.

How Dotdash Meredith’s Joetta Gobell D/Ciphers Intent Signals and Measurement Innovation

Joetta Gobell, SVP of Data Strategy and Insights at Dotdash Meredith, shares how her journey from shy student to data leader shapes her work driving contextual targeting innovation, measurement strategies, and smarter audience insights.

Google on Trial: What the Verdict Means for Ad Tech’s Future

Google’s ad tech dominance faces a major legal challenge. AdExchanger’s Allison Schiff and AdMonsters’ Lynne d Johnson break down the DOJ verdict, what’s next for publishers and advertisers, and why the fight for the open web isn’t over yet.

AdExchanger and AdMonsters Reveal 2025 Top Women in Media & Ad Tech

AdMonsters and AdExchanger unveil the 2025 Top Women in Media & Ad Tech Awards—celebrating the women redefining what leadership looks like in digital media, ad tech, and marketing.

🌯 Did Publishers Waste Time Playing in the Privacy Sandbox?

Now that Google hit pause on its grand plan to kill third-party cookies in Chrome, publishers can breathe a sigh of relief (for now). But was the time spent testing the Privacy Sandbox worth it?

What is the IAB Tech Lab’s Trusted Server Framework, and How Does It Help Publishers?

The IAB Tech Lab developed the Trusted Server Framework to help publishers reclaim control of their infrastructure and data strategies in a system that has marginalized them for too long.

What CIMM East Told Us About the Future of Media Measurement (and Why the Sell Side Needs to Pay Attention)

CIMM East was full of insights highlighting the complexities of media measurement’s future. From currency fragmentation to AI workflows and data transparency, here are six takeaways for the sell side to keep top of mind as the ground keeps shifting.

Multicurrency Is Messy. Mediaocean’s Building the Highway That Could Be the Fix.

While the industry debates which currency wins, Mediaocean is busy powering the infrastructure that makes them all work. In this fireside chat at CIMM East, Ramsey McGrory chatted about why being the system of record—and staying neutral—might be the most powerful position of all.