AdMonsters’ Sell Side Summit Austin, Powered by Mula, Charts a Roadmap Back to Publisher Growth & Profitability

AdMonsters and Sell Side Summit are proud to announce their “Powered By” partnership with Mula, the AI-powered monetization platform redefining publisher growth.

This first-to-market sponsorship, developed by the Chief Marketer Network, combines AdMonsters’ thought leadership, community, and content excellence with Mula’s focus on unlocking new revenue opportunities for publishers. Together, this collaboration will elevate the entire market.

The Sell Side Summit Austin, powered by Mula, will take place from November 2 to 4, 2025, in Cedar Creek, Texas, located in the Austin Hill Country.

With its innovative “Agentic OS” designed to transform editorial content into highly engaging and shoppable experiences, Mula is helping publishers drive revenue, boost engagement, reclaim lost traffic, and take decisive steps toward a connected future.

This “Powered By” partnership places Mula at the content and community table alongside AdMonsters’ content team and the Advisory Boards of the Chief Marketer Network. Together, they will collaborate on speakers, themes, tracks, and influencers.

We are always searching for partners that understand the ethos of market leadership and the importance of a rising tide,” said Dave Colford, SVP, Chief Marketer Network. “We have found that for the publisher community with Mula, and we look forward to growing the industry with them.”

As the open web continues to evolve, driven by new platforms, rising costs, and audience behaviors that resist traditional monetization models, publishers face pressure to find scalable, forward-thinking strategies.

At the Sell Side Summit Austin, industry leaders will unite to connect the dots between data, systems, and people, preparing publishers for sustainable growth in this evolving landscape.

This partnership with Mula couldn’t come at a more pivotal time,” said Lynne d Johnson, Sr. Director, Event Programming and Community, AdMonsters.

“The Connected Future theme is about giving publishers not just short-term tactics but a long-term roadmap to growth and sustained profitability. Mula’s agent-driven approach aligns with that vision—turning content into commerce and engagement opportunities without disrupting workflows. Together, we’re helping publishers reclaim profitability while building resilient infrastructures for what comes next.”

Publishers using Mula have reported double-digit RPM lifts within 30 days, increased scroll depth by up to 156%, and affiliate click-through improvements of more than 38%—all with a simple, low-lift integration that requires no added editorial bandwidth.

By deploying Mula’s AI-driven agents, publishers can extend the life and value of every page, moving from siloed content to connected, commerce-driven ecosystems.

“Publishers today are squeezed between declining traffic, due to LLM search and rising user expectations, desiring a more personalized & tailored content experience,” said Jason White, CEO of Mula.

“At Mula, we believe your existing content can—and should—work harder for you. With our agentic AI operating system, publishers can instantly unlock hidden value, connect their audiences to richer experiences, and drive measurable revenue, without sacrificing voice or control. We’re proud to partner with AdMonsters to power Sell Side Summit Austin and to help publishers navigate this critical moment.”

The Sell Side Summit Austin will convene hundreds of senior leaders from across the ad ops and sell-side ecosystem. Program highlights include:

  • The Human Side of Connected Infrastructure? Staying relevant in an agent-driven workflow.
  • Turning Fragmented Advertisers into Connected Partners? Focusing on outcomes like attention, lift, and loyalty.
  • Building Trust in the Connected Ecosystem? Managing tech adoption and consultative leadership.
  • Leading for the Connected Future? Coaching teams for resilience and growth.
  • From Silos to Synergy? Breaking down workflow silos without massive restructuring.

By combining AdMonsters’ peer-driven community with Mula’s breakthrough monetization technology, the Summit promises to deliver actionable strategies for publishers determined to thrive in The Connected Future.

Sell Side Summit Austin, powered by Mula, will take place November 2–4, 2025, in Cedar Creek, Texas, in the Austin Hill Country.

For more information about Mula, visit and to register, visit: https://makemula.ai/

For information about Sell Side Summit and how to register visit: https://www.admonsters.com/events/2025-sell-side-summit-austin/

About Mula:
An agentic OS for digital publisher monetization. Mula‘s focused on solving the problem of inefficient and unscalable content monetization.

Mula is a system of AI agents that analyzes content on a particular URL & behavior of a user & subsequently injects contextually-relevant products & YOUR content into widgets (SmartScroll and TopShelf) on that page. Think TikTok or Meta for a digital media publisher, leveraging the same density of data & targeting capabilities to create engaging content & recommendations, keeping users engaged, scrolling & transacting.

About AdMonsters:
AdMonsters is the global leader in strategic insight on the future of digital media and advertising technology. Through conferences, website, original research, and social media, AdMonsters offers unparalleled in-person experiences and unique, high-quality online content focused on media operations, monetization, technology, strategy, platforms, and trends. AdMonsters is the meeting place for a dynamic and expanding community to connect, gain insight, develop best practices, and exchange thought leadership.

About Chief Marketer Network:
The Chief Marketer Network (CMN) is a leading marketing intelligence hub connecting a global portfolio of nine specialized media brands that span the primary channels of media and marketing — from advertising technology to experiential and communications. With an aggregate audience of over 1 million marketing professionals, CMN delivers curated insights, trend forecasting, and cross-disciplinary coverage that empower marketers to stay ahead of what’s next. CMN brands include AdExchanger, Event Marketer, Chief Marketer, PRNEWS, LeadsCon, AdMonsters, Cynopsis, and Cablefax.

Media Contact:
Trish Borrelli
Sr. Marketing Director
AdMonsters, AdExchanger:
tborrelli [at] accessintel [dot] com

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