Weathering Data Storms: How The Weather Company, Lotame, and AWS Clean Rooms Supercharge Mobile Analytics

The Weather Company partnered with Lotame and AWS Clean Rooms to supercharge mobile data analytics, achieving a 98% faster insight generation and a sevenfold increase in query efficiency. Discover how this collaboration pushes the boundaries of data analytics, enhancing data privacy, and transforming ad targeting strategies.

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At Cannes News Publishers Ponder, “Are We Witnessing the Death of Journalism?”

At the Cannes Lions Festival, Wall Street Journal publisher Almar Latour called out advertisers for avoiding credible news outlets over brand safety, exacerbating their financial struggles. His sentiment is in line with a recent Prohaska study which revealed that 30% of publishers' ad inventory was blocked from advertisers spend due…

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Generative AI: A Game-Changer for Digital Advertising

Discover how Generative AI transforms digital advertising with hyper-personalized experiences, supercharged media buying, and real-time agility. Learn the tips and strategies to harness this game-changing technology for unprecedented business growth.

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AdMonsters Publisher Pulse Survey: Unlock the Keys to Ramp Up Your Revenue Strategies

We want to understand where you see the biggest opportunities and challenges in the digital publishing landscape. Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.

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Elon Musk at Cannes Lions: AI, Advertising on X, and a New Era of Engagement

In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI.

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Cannes Conversations: LinkedIn Unveils New Tools for Publishers and Marketers 

This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn't stop in Cannes. Here's a guide including everything you need to know.

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🌯 DSPs Google PAAPI Spend; Pinterest’s Performance+ AI Tool; TTD V. Yahoo

Paul Bannister dropped some serious knowledge bombs on LinkedIn and Twitter, giving us the lowdown on how different DSPs spend with Google's Protected Audience API (PAAPI). It's clear from the data that everyone's scrambling to figure out their game plan for a post-third-party cookie world.

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Albert Thompson, Digital Innovator Reacts: The Trade Desk’s Controversial Top 100 List

In an exclusive interview, Albert Thompson, Managing Director of Digital at Walton Isaacson, dissects The Trade Desk's controversial Top 100 List. Thompson shares candid insights on the list's implications for publishers, advertisers, and the future of digital advertising.

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Breaking the Cycle of Rainbow-Washing and Performative Company Activism

Every June, companies prep pride campaigns. It’s incredibly important for companies who believe in LGBTQIA+ rights to speak up. Yet, many are shying away from expressing support either from fear of conservative backlash (remember what happened with Target’s Pride collections last year?) or of accusations of rainbow-washing.

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Bridging the GAP: Driving Results with BRIDGE

As the first independent DEI&B Trade Organization for the global marketing industry, BRIDGE believes that inclusion is not just a moral imperative but also a business necessity. BRIDGE integrates inclusion into traditional workplaces, marketing management, and commercial practices.

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