The Rise of AI-Driven MFA Content: Insights from DoubleVerify’s Global Report

Discover how generative AI is driving a near-20% increase in "Made for Advertising" (MFA) sites, and learn from DoubleVerify's Chief Innovation Officer, Jack Smith, how to navigate this evolving trend.

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Power Moves: Publishers Unveil Cutting-Edge Revenue Strategies and AI Innovations at Cannes Lions 2024

Amid the seaside backdrop and occasional gusts of wind, industry heavyweights shared their visions for the future. From AI-enhanced campaign execution to the power of community-building, the sessions were rich with actionable insights and collaborative spirit. Let's dive into how leading publishers are navigating these trends and setting the stage…

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AdMonsters and AdExchanger Partner with Prohaska Consulting to Launch Ad Tech Accelerator

The Ad Tech Accelerator curriculum brings buyers and sellers together to work through specific issues that improve overall efficiency, effectiveness and financial returns. These deep, informative sessions are designed for leaders and operators across the industry ecosystem. Each will be led by industry experts recruited by Prohaska Consulting based on…

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In-Store Retail Media Strategies Reimagined with Paul Brenner From Vibenomics

If you're a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology.

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AdMonsters Announces Inaugural 2024 Dream Team Picks

AdMonsters, the go-to industry resource for the advertising and revenue ops community, is thrilled to reveal its inaugural AdMonsters Dream Team picks. The Dream Team shines the spotlight on brilliant minds and visionary leaders within ad operations and revenue optimization.

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Weathering Data Storms: How The Weather Company, Lotame, and AWS Clean Rooms Supercharge Mobile Analytics

The Weather Company partnered with Lotame and AWS Clean Rooms to supercharge mobile data analytics, achieving a 98% faster insight generation and a sevenfold increase in query efficiency. Discover how this collaboration pushes the boundaries of data analytics, enhancing data privacy, and transforming ad targeting strategies.

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At Cannes News Publishers Ponder, “Are We Witnessing the Death of Journalism?”

At the Cannes Lions Festival, Wall Street Journal publisher Almar Latour called out advertisers for avoiding credible news outlets over brand safety, exacerbating their financial struggles. His sentiment is in line with a recent Prohaska study which revealed that 30% of publishers' ad inventory was blocked from advertisers spend due…

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Generative AI: A Game-Changer for Digital Advertising

Discover how Generative AI transforms digital advertising with hyper-personalized experiences, supercharged media buying, and real-time agility. Learn the tips and strategies to harness this game-changing technology for unprecedented business growth.

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AdMonsters Publisher Pulse Survey: Unlock the Keys to Ramp Up Your Revenue Strategies

We want to understand where you see the biggest opportunities and challenges in the digital publishing landscape. Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.

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Elon Musk at Cannes Lions: AI, Advertising on X, and a New Era of Engagement

In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI.

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