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5 Analyses You Can Perform with Google Ad Manager Log Level Data
Unlock the full potential of Google Ad Manager’s log-level data with these five actionable analyses. Learn how to optimize your ad strategies and increase revenue using Data Transfer Files.
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Google’s Global Antitrust Reckoning; MediaMath Works To Regain Industry Trust
Catch up on the latest in ad tech, from Google's antitrust battles with the DOJ and CMA to MediaMath's resurrection. Plus, join us for a LinkedIn Live on future ops with Justin Wohl and get insights about PubForum Scottsdale.
Read MoreIs The Trade Desk Building a Smart TV OS? Here’s What This Could Mean For the Advertising Ecosystem
The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. We explore what this means for advertisers, publishers, and the future of CTV.
Read MoreThe Open Web Isn’t What Advertisers Think It Is
As advertisers grapple with the complexities of the open web, it's time to rethink outdated perceptions. Discover how leveraging new technologies and consumer insights can unlock opportunities to create more meaningful connections. Here's what brands need to know to stay ahead in the evolving digital landscape.
Read MoreHow Video Publishers Can Create A Comprehensive Ad Monetization Strategy
Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. Boost your strategy with these actionable insights for CTV and FAST monetization.
Read MoreGoogle’s Agency Incentives Controversy; Is Brand Safety Bad for Publisher Revenue; X Struggles With Ad Spend
Can a week really go by in ad tech without Google being under the microscope? Google's incentive programs for agencies are under intense scrutiny as new documents filed in the Department of Justice's antitrust trial against the tech giant reveal new details.
Read MoreHow Contextual Analysis Shapes Political Campaigns: Insights from GumGum’s Hailey Denenberg
GumGum’s latest analysis reveals how contextual advertising tools reshape political campaigns by uncovering significant media trends and sentiment shifts, offering strategic insights for tailoring messaging and targeting.
Read MoreRetail Media: As Important for Brand Builders as Performance Marketers
Retail media is more than just a performance channel — it's a brand-building powerhouse. Discover how retail media is transforming advertising, from Amazon's pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026.
Read MoreHow Fandom Is Mastering the Art of Addressability and Privacy With an Assist From Intent IQ
With cookies on the decline and privacy on the rise, publishers and tech leaders are rewriting the rules of identity resolution. Insights from AdMonsters Publisher Forum Boston reveal what’s working — and what’s not — in the quest for sustainable identity solutions.
Read MoreGoogle’s $250 Million ‘Gift’ to California News – Is It Really a Gift or Just a Clever Tax Dodge?
Google's $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers or just a strategic move to avoid regulation? Dive into the implications for the future of news and AI-driven search.
Read MoreWhat Happens When Google Can No Longer Set the Rules for the Web?
Google's recent setbacks, including their reversal on third-party cookies and a major antitrust ruling, mark a pivotal moment for the web. George London, CTO of Upwave, explores what this means for the future of digital privacy and the ad tech ecosystem.
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