Supercharging Creative Strategies with AI: Top Takeaways from IAB Connected Commerce Summit
How is AI changing creative strategy? The IAB Connected Commerce Summit featured lessons about creating experiences that connect with consumers.
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retail media advertising
Revealed at Possible: Insights Shaping Marketing’s Future
Last year, Possible emerged as the first conference to headline AI, and this year, it extensively focused on the application of AI. The event united diverse viewpoints across media, communication, ad tech, and MarTech industries. Stepping away from New York and immersing ourselves in a new environment with varied perspectives…
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How Is Real-time Optimization Transforming Retail Media?
With the average person encountering thousands of ads daily, consumers cannot possibly process the volume of messages they receive. Brands and advertisers must invest in the most effective advertising channels available to cut through the clutter. High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big…
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Publisher Forum Nashville Keynote Cara Pratt: The Retail Media Pioneer
Before Cara Pratt was pioneering in the ad tech space, in her adolescence, she was dreaming of becoming a detective. If the fates decided to turn the wheels of destiny a different way, she might have been the real-world Enola Holmes. Instead, I’m sure the ad tech ecosystem is grateful…
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Commerce Media Challenges and How to Overcome Them
Navigating new monetization territories is never easy but thankfully Charlene Charles, Head of Operations at DG Media Networks provided essential guidelines to motivate and help retailers win in this space. When dealing with innovation, the unknowns can be endless. You have to be able to deliver fast and efficient outcomes…
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Brick and Mortar Advertising Made Simple With the In-store Marketplace
The marketplace provides a centralized ecosystem that brings efficiency to campaign management for in-store pubs through the ISM Ad-Server and ISM portal.
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What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry?
With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. Now that third-party cookies are slowly fading away, it will be…
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