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outsourcing

Navigating the [Not so] Great Layoff

When the economy is strong and growing, outsourcing tasks and roles to skilled and experienced specialists enables publishers to expand their capacity and grow their operations quickly. During tighter cycles, publishers can ramp down their use and cost of working with an outsourced partner without worrying about rehiring risk or…

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Newsletter Advertising: How to Succeed and Common Hurdles to Clear

Successful publishers understand email’s value in reaching their users, expanding web and app audiences, and leveraging first-party data.  However, more recently many publishers are understandably frustrated by the additional tech, cost, complexity, and having to work through the technical nuances of our industry. Leif Kramer, Product Director, OAO shares some…

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The Ad Ops Guide to Outsourcing

It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. But unfortunately,  there never seems to be enough time to cover all of the intricacies that go along with determining whether outsourcing is right for…

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Hiring, Training and Managing in 2020 and Beyond

How do you hire, train, and manage during a pandemic? Now with folks working-from-home for what seems like indefinitely, as well as furloughs and layoffs reducing staffing, things couldn't seem more challenging. In this video from AdMonsters PubForum+ December, 8-10, 2020, a group of managers moderated by Melissa Chapman, Founder…

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Driving Operational Excellence Automation MediaMint

Driving Operational Excellence: To Automate or Not To Automate

COVID-19 revenue losses have been extensive, prompting massive furloughs and layoffs, but on the road to recovery, publishers will be looking for ways to keep costs low without further reducing staff. Understanding when to use automation by leveraging available technology to handle repetitive and routine tasks is an effective way…

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Ivan-Ivanov-COO-PubGalaxy

Balancing Ad Ops in Unstable Times

Current conditions are presenting publishers with a unique conundrum. There are huge traffic spikes offering an opportunity to super-size digital media monetization. But to harness it, they must first tackle the COVID-19 disruption to advertising budgets and their internal resources. We spoke with Ivan Ivanov, COO, PubGalaxy, about what publishers…

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