A staggering $10 billion will pour into the political advertising arena with the goal of swaying American voters during the 2024 Election cycle. While $10 billion is a boon for digital media stakeholders, that money comes with severe risks. Publishers must undertake the critical task of determining whether specific advertisers…
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Artificial intelligence has revolutionized how we interact with social media, however, it raises critical ethical concerns. Here are a few tangible ways we can create solutions to ethical dilemmas.
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As the digital world embraces AI's power, publishers can harness this technology to their advantage. David DiAngelo, VP of Global Marketplace Development at Emodo, contends that the ongoing AI race is reshaping the power balance in search, potentially disrupting the search advertising industry and influencing publishers' traffic sources.
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Generative AI innovations promise enhanced efficiency and improved customer service, but there are questions about whether AI, as it currently stands, can provide quality service to real people, including in developing ad creative and messaging that resonates with the right audiences.
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In his session at PubForum Coronado, Jared Collett, Sr. Director of Ad Operations at Major League Fishing, defined ChatGPT as an AI language model developed by OpenAI. While experts still have a lot of experimentation, testing, and regulation ahead for ChatGPT and other generative AI applications, the benefits are undeniable.
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Over the past few years, we’ve seen a pivot towards AVOD as consumers reduced the number of paid subscriptions to streaming services once lockdown orders were lifted. Without new content, will consumers have an incentive to tune in, or will they move on to other activities, resulting in less inventory…
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Language models and chatbots are a great way for publishers to add value to their subscribers, but they shouldn’t be fooled by the ease of getting something up and running quickly. To understand how publishers can deploy AI bots safely, we spoke with Kyle Alan Hale, a Solutions Architect at…
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What if an ad tech company could figure out a way to enhance their offerings with generative AI to provide publishers with incremental revenue? Well, that’s exactly what Dan Rua, CEO, Admiral, the Visitor Relationship Management (VRM) Company, told me his company is offering publishers through their platform. Learn how…
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In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. However, these days, there's a new kid on the block that has the streets watching. Generative AI took…
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