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DoubleClick

Death of DoubleClick, Birth of a Monster?

Cleaning out my apartment to prepare for a new family member, I came across an old, dusty travel mug that I don’t think had ever been used. (Travel mugs are useless for an espresso snob like moi.) Emblazoned on its side was a DoubleClick logo so old that I honestly…

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#OPSPOV: Flash in Freefall

Quick update: although Flash-based creatives are greyed out on Firefox, they are still registering as impressions. Also, some agencies are asking advertisers to disinclude Firefox browsers from their campaigns. According to NetMarketShare, Firefox has a12% share of desktop browsers.  Facebook head of security Alex Stamos grabbed a lot of attention this…

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Powering Up Performance With DFP Optimization

Yesterday at the AdMonsters Publisher Forum in Palm Springs, Google gave us a peek into DoubleClick for Publishers (DFP) Optimization, new technology to "supercharge" the value of both premium and non-premium inventory. We caught up with Alex Vogenthaler, Senior Product Manager, to see how DFP's new solution differentiates itself and…

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De-fragmenting RTB and the Challenges Facing Ad Servers in 2012: Q&A With OPS Markets Speaker Sean Harvey, Business Product Manager, Google DoubleClick

At OPS Markets London on Thursday, Feb. 9, Sean Harvey, Business Product Manager for Google DoubleClick, will speak toward the "Audience Opportunity," or how the sell-side can get a leg up in the bustling data trade. In this exclusive Q&A with AdMonsters, he tackles ad servers' biggest challenges at the moment,…

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