Surprise! Your company just released a new ad-supported product without the knowledge of ad operations. Better hurry and get those ad tags deployed, so you can get rid of those blank ad spaces! To avoid this unwelcome turn of events, it is essential to take proactive management of the whole…
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Outsourcing is increasingly under review by many publishers for all aspects of their business, including ad operations. If you do decide to go with an outsourcer, one of the major challenges is designing and implementing the service level agreement, or SLA. The SLA is meant to define success metrics, help govern…
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Two documents by Pubmatic came out yesterday that are of interest to Ad Operation teams. The Q4 2008 AdPrice Index is helpful as a gauge for publishers on what returns they should be seeing from their network efforts - outsourced or not. The numbers compared to a year ago just…
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The coming of a new year brings out the prognosticators in full force and there are plenty of predictions for what's coming in 2009 out there. The difference this year versus prior years is the size and degree of the disclaimers that come with these predictions. Never have I seen…
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By the time publishers are seriously considering contract management services, they have experienced such operational pain that they are ready to do the proverbial “head nod”. In other words, as an organization they acknowledge the need WITHOUT understanding the implications on operations and workflow. In order to successfully launch contract…
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On December 11th, the IAB UK and AdMonsters hosted a technical forum on buy-side trading systems. While I was not able to attend myself, all indications are that the event succeeded in bringing together the relevant stakeholders from leading agencies and media owners in the UK. The two groups collaborated…
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When it comes to inventory reports, we don’t go far enough in creating the solutions that fit our needs. As an industry, our mindset is to do the best we can, and live with the cards we are dealt by whatever ad serving solution we utilize. But the truth of…
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This past October was my first opportunity to attend an AdMonsters in Europe and my expectation is that I'd find European ad operation teams dealing with similar issues as we do in the US, but I was excited that perhaps it would present some unique ideas and approaches to these…
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Nick Denton, CEO of Gawker Media, has his own take on what online ad spend will look like in 2009 and it's not pretty. It's a compelling argument and gloomier than anything else I've read. But with this bad news, Denton also provides a plan - something most ad spend…
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The Wall Street Journal is one of the latest to point out that the field of ad networks is overcrowded. Expect a steady stream over the next number of months of ad networks closing their doors, laying people off or consolidating. For ad operations it's important to prepare for the…
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