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ADM-NL-20240620-ADM-Weekly

AdMonsters June 20, 2024   Elon Musk at Cannes Lions: AI, Advertising on X, and a New Era of Engagement In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI. Read more. Cannes Conversations:…

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ADM-NL-20240606-ADM-Weekly

AdMonsters June 6, 2024   Why CTV May Decide Who Wins the White House - and the Fate of the Medium Many marketers are - let's say - generally excited about the promised targeting power of CTV.  Yet, for political advertisers, many are staking their careers on this burgeoning new…

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Bridging the GAP: Driving Results with BRIDGE

As the first independent DEI&B Trade Organization for the global marketing industry, BRIDGE believes that inclusion is not just a moral imperative but also a business necessity. BRIDGE integrates inclusion into traditional workplaces, marketing management, and commercial practices.

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ADM-NL-20240613-ADM-Weekly

AdMonsters June 13, 2024   ID Bridging Explained: Benefits, Controversies, and the Battle for Transparency in Digital Advertising Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive…

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