If I asked you, right now, to explain your organization's cancellation or make-good policy – could you do it? Do you know who owns it, who is responsible for regular validation and who has the authority to change this policy? If you answered "no" to any of these questions, then…
Read More"Six months ago very few people were talking about verification services. Now, the market is flooded with a dozen companies offering competing services. There are clearly issues being brought to light that buyers and sellers need to contend with." - David Cohen, EVP, US Director of Digital Communications at UM.Overview…
Read MoreOnline Webcast: October 26, 2010 at 1pm EST.OverviewAs brand safety and verification services have taken off in the online advertising space, most networks are simply reacting to this change in how business is done. Others have seen that they can provide a competitive advantage, increase CPMs and help manage…
Read MoreOverviewIt's often up to ad operations leadership to navigate and make the case for outsourcing. There are several steps from deciding if it makes sense or your business, finding a partner, implementation, and managing the relationship and workflow. How do you measure success? What parts of the business can be…
Read MoreOverview One of the biggest and most potentially lucrative challenges that online publishers face is how to effectively manage and sell their most precious inventory. Challenges of visibility, inventory, and pricing have often resulted in sub-optimal inventory monetization. What can publishers do to create more visibility into their own inventory to…
Read MoreOverviewFor many publisher Ad Operations leaders, 2009 was an unfortunate 'break' from managing growth in online advertising. Heading into the new year, there is a renewed - yet guarded - optimism that things will get back on track. It's time for Ad Operations professionals to be strategic and help set…
Read Moresee also: technology — agenda Webcast - Turning Ad Product Innovation into Revenue will be held at 12:00 EST (17:00 BST/9:00 PST) Click here to signup now! Turning Ad Product Innovation into Revenue To continue to capture advertisers' interest, agencies and publishers need to develop more creative and innovative ad…
Read Moresee also: technology — agenda Webcast - Preparing Operations for The Future of Video: VAST & VPAID will be held at 12pm EST/9am PST Click here to signup now! Preparing Operations for The Future of Video: VAST & VPAID It's no secret that online video advertising is seen by both…
Read Moresee also: technology — agenda Webcast - Best Practices for Managing Late Creative will be held at 11am EST/4pm GMT Click here to signup now! Successfully Implementing a Late Creative Policy Late creative means more than the inconvenience of trafficking ads at the last minute, inevitably on a Friday evening…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, lunch and refreshments) Registration: Enroll online Course Description Dart for Publishers (DFP) is one of the most powerful and multi-faceted ad…
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