As increasing spend flows through programmatic channels, the private exchange concept is considered a boon to both buyers and sellers through enhanced trading controls and inventory transparency. In particular, it's a convenient way for publishers to better monetize inventory headed to programmatic channels while meeting and exceeding the demands of…
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AdMonsters is officially live from Boulder for Publisher Forum XXX. We'll be live blogging throughout the conference, bringing you a snippet of all the industry insight and discussion from mile-high Boulder. Stay tuned to this page throughout the week for the latest news and updates from AdMonsters' thirtieth Publisher Forum.…
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Digital Media Leadership Award honorees Bill Murray, The Weather Company, and Ali Mirian, Chiefgood, are flanked by AdMonsters Founder and CEO Bowen Dwelle (left) and VP, Content and Media Rob Beeler at Publisher Forum XXX in Boulder, Colorado. (Photo: Donna Alberico) Honoring Digital Media Leadership Award Winners in Boulder, ColoradoAdMonsters announced two…
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While all of our conferences are focused exclusively on forwarding the careers of digital strategists, Publisher Forum Boulder is even more specific in its focus, with attendance limited to the most senior leaders in ad operations and technology at online publishers. Participants gather for three days of in-depth peer-to-peer discussions,…
Read MoreRead descriptions of sponsor breakouts below. Register for your two preferred sponsor breakouts here. AdColony – Fish Need Water, Birds Need Air & Great Ads Need Great Content11:10-11:50 a.m., 12:00-12:40 p.m.Close the spreadsheets, log out of the dashboard and come experience the power of brand storytelling. Today AdColony is showing you the…
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Wouldn’t it be amazing if our phones could see the world in the same way we do,” commented Matt Mills, former Head of Innovation and Global Sales at augmented reality platform Aurasma, during a 2012 TED Talk. Lucky for us, with today’s advancements in mobile technology, the what-ifs of connecting…
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“We spend most of our time telling privacy advocates and even our clients what we don’t collect," comments James Lamberti, Vice President and General Manager of AdTruth. “If you read our contract, there’s a list of 20 things we don’t collect: IFA, cookies, UDID, MAC address, etc. We purposefully stay…
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UDID was a problem. First off, the 40-digit alphanumeric codes giving unique identifiers to Apple mobile devices based on hardware details had no consumer opt-out functionality – no blocking, removing, what have you. Second, the read-only identifier was static – even if a phone exchanged owners, the UDID was imprinted…
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Did you miss Monday's webcast? Not to worry, you can watch a recording of the webinar online right now. Traffic spikes. Mobile impressions. New revenue streams. Tech complexity. Amidst a sea of constantly fluctuating and evolving factors, scale is always on the minds of Ad Operations leaders, yet the path…
Read MoreThe 8 Meter Media Media Finance Summit is an offsite summit-style conference for senior leaders from digital media finance and billing teams, brought to you by the creators of the AdMonsters Publisher Forum.
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