We talk to an awful lot of publishers at our Publisher Forums and other events. And in those conversations, we get deep into the weeds with them about their frustrations—like ad fraud, ad impression discrepancies, and ad quality. But we also speak with them about all the things that work…
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"Operations should always be looking to automate and no one wants to be stuck doing “manual” work," shares AdMonsters Chairman Rob Beeler. "However, we as an industry, have not reached a point where we can leave it all to the machines."
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A constant theme at Publisher Forum Miami 2019 focused on innovation in ad ops being driven by people—and not machines. And that’s whether we’re talking about customers or the ad ops teams making the magic of digital advertising happen. That's was the message brought home by Deepna Devkar, VP, Head…
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A few months back a programmatic checklist was created for the industry and posted to LinkedIn. The article sparked a conversation around what should go into a programmatic ad checklist. At Publisher Forum Miami 2019 we took a deeper dive into what a programmatic checklist should contain. Here’s what we…
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Hacker VeryMal has been deploying some particularly nasty and sophisticated malvertising attacks all throughout 2009. We chatted with Confiant to understand what makes VeryMal's attacks particularly complicated, as well as how malvertisers are evolving.
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The 2018 North American Publisher Salary Survey was enlightening while also surprisingly heartening—despite far-reaching dread about industry consolidation and the effect of data privacy regulations, respondents were quite upbeat about their job prospects, current roles, and the growth of their revenue teams. But does the same hold for 2019, especially…
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People in ad ops have a clever way of making sense of their jobs through a pop cultural lens. Here are eight things you probably didn't know about ad ops told through gifs at Pub Forum Miami. These often hilarious (and sometimes scary) ideas were brainstormed in a lab at…
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Such is the publisher’s lot—as soon as you start feeling confident you’ve covered your bases on GDPR, you're trying to prepare for whatever the California Consumer Privacy Act (CCPA) will look like (it’s still being revised). But are your bases really covered on GDPR—considering that the European Data Protection Authorities…
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We’ve been hearing about the death of email for a really long time now. But that’s not the case, says Jeff Kupietzky, CEO at PowerInbox, which brings publishers and advertisers together to monetize email and engage this captive audience. "Email is still the most effective channel for converting customers and…
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Though her path to the publishing industry may seem unconventional, Dr. Deepna Devkar’s journey from academia to the corporate world has always been on a data-driven trajectory. During her keynote at the Miami Publisher Forum on Mar. 11, “Experimenting in the Revenue Lab With Data Science,” the Head of Data…
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