AdMonsters March 27, 2020 PubForum Video: Keynote Jessica B. Lee, Loeb & Loeb, Getting Digital Media and Advertising Ready For CCPA The first CCPA Class Action was filed against clothing retailer Hanna Andersson and Salesforce and California's Attorney General has modified proposed regulations. And still, CCPA remains just as…
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The first CCPA Class Action was filed against clothing retailer Hanna Andersson and Salesforce and California's Attorney General has modified proposed regulations. And still, CCPA remains just as confusing as ever. That's why we brought privacy expert—Jessica B. Lee, Partner and Co-Chair of Privacy, Security & Data Innovations at Loeb…
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Self-service ad operations and media sales is really trending right now—Spotify, Hulu and Hearst are all doing it. At the recent PubForum in Santa Monica, Peo Persson, Co-Founder and CPO, DanAds, talked about the latest self-service ad operations and showcased how it could make publisher’s lives a little easier. We…
Read MoreAdMonsters March 20, 2020 PubForum Video: Keynote Jamie Gutfreund, Special Advisor at SuperAwesome 50th Publisher Forum Keynote Jamie Gutfreund came to AdMonsters with an interesting idea—she's currently a special advisor for SuperAwesome, which specializes in "kidtech" that enables brands to safely engage with younger audiences... You know, the ones…
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50th Publisher Forum Keynote Jamie Gutfreund came to AdMonsters with an interesting idea—she's currently a special advisor for SuperAwesome, which specializes in "kidtech" that enables brands to safely engage with younger audiences... You know, the ones that publishers have to be super cautious about targeting and collecting data from lest…
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In AdMonsters new weekly newsletter, The Wrapper, we summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. As the global Coronavirus pandemic hit, we've been covering news about how it's impacting digital media and advertising, which includes ad ops, rev ops…
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March 17, 2020 Another Brick in AT&T's Wall Pornhub's Coronavirus Growth Spurt Will Local News Ever Have Its Day? Major News Outlets Break Down Their Paywalls Social Distancing Boosts Video Viewership 60% Another Brick in AT&T’s Walled Garden Has this ever happened to you? You’re the head of a rising…
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This week's edition of The Wrapper is arriving in your inbox on Wednesday while we're on location at PubForum in Santa Monica. Next week, we'll return to our regularly scheduled Tuesday mailings. March 11, 2020 Coronavirus Climbs Blocked Keyword List Maryland's Digital Ad Tax 404bot Steals Millions in Ad $…
Read MoreAdMonsters March 13, 2020 How Publishers Can Boost Direct-Sold Revenue With Ad-Juster's Competitive Benchmark Tool, FlowIQ After years of playing guessing games about the competitive strengths and weaknesses of their direct-sold advertising, publishers now have a way to compare their individual performance against others in the industry with Ad-Juster's…
Read MoreAdMonsters March 5, 2020 How Will an Entire Industry Unlearn Ad Tech 1.0? "Ad Tech 2.0 won’t offer marketers nearly as much access to deterministic, user-level, and cross-site/cross-app data as they’ve grown accustomed to. In many cases, user-level data will dry up completely," says Myles Younger, Senior Director of…
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