AdMonsters June 18, 2020 Webinar Replay: Personalization With a Push In this video recap of our webinar with Powerinbox, Personalization With a Push, publishers Max Dennis, Director of Audience Development, Assembly and Chip Schaible Director of National Account Sales, IQVIA join Powerinbox's CEO Jeff Kupietzky to discuss their experiences…
Read MoreAdMonsters June 12, 2020 How Push Notifications Build User Trust Leading up to our webinar, Personalization Power at Scale, on June 18 at 1 PM EDT (Register now!), Senior Editor, Lynne d Johnson, spoke with Powerinbox CEO Jeff Kupietzky about personalization, privacy, and how publishers can build trust and…
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On Wednesdays at Publisher Forums, we let the attendees "take over" the conference. Attendee volunteers lead informal sessions with their peers on a variety of topics, and then report major takeaways to the whole group. Through the magic of technology (cough, Zoom, cough), we ran an experiment where we took this…
Read MoreAdMonsters May 29, 2020 Managing Teams Remotely During a Crisis A couple of weeks ago, we caught up with some folks in the AdMonsters publisher community for a virtual meetup and check-in and asked them to speak candidly about the many challenges they're facing and how they were not…
Read MoreAdMonsters May 21, 2020 Bad Ads, Whatcha Gonna Do? We're back with another entry in AdMonster's Discourse, the audio series that massages your eardrums while also informing you about the latest in digital media and advertising technology. In this edition, AdMonsters Editorial Director, Gavin Dunaway grabbed AdLightning CEO and Founder Scott…
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On top of their pandemic woes, publishers need to begin preparing for Life Beyond Cookies—key to that will be identity marketing and traffic authentication, but our most recent PubForum in Santa Monica showed there's a great deal of confusion about these concepts. To prepare for our webinar on Debunking Authentication Myths…
Read MoreAdMonsters May 14, 2020 Behold the 8th Wonder of the World: The Identity Pyramid One of the most important reasons for publishers to jump on the identity train is to get connected to the advertisers' bigger targeting picture. To understand just how identity accomplishes this, behold the Identity Pyramid.…
Read MoreAdMonsters May 8, 2020 During COVID-19, Commerce is More Important Than Ever for Publishers. Here's What They Should Know. Traffic is up. Ad revenues are down. COVID-19 has turned publishing on its head, and publishers are scrambling to find new ways to diversify revenues under changing conditions. It’s not impossible.…
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Powered by: May 05, 2020 CCPA Privacy Requests Ramp Up Browser Hookup For ‘Burner’ Emails Beware the Slippery Slope to Bottom NY Times Washes Local Publishers' Hands Hunting for Alternative Affiliate Revenue CCPA Drives Wave Of Privacy Requests Photo by Andrea Piacquadio from Pexels As if Coronavirus-embattled publishers needed…
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"We're at a point now where we're going to have to focus on that one-to-one relationship," says mobile expert Elgin Kim, Partner, Lab1492. In this wide-ranging fireside chat with AdMonsters Chairman Rob Beeler, Kim explores the biggest operational and date challenges in apps and mobile web currently while tapping into the most…
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