AdMonsters January 24, 2019 How Do I Know Data Is Quality? Third-party data can be used to fill in the gaps of your first-party data, such as qualifying leads or modeling lookalike audiences. A combination of both data types helps you engage better with your current customers, and also…
Read MoreAdMonsters December 20, 2018 84% of Ad Ops Employees Would Leave Their Jobs for More Money The 2018 edition of the AdMonsters North American Publisher Salary Survey is coming soon! We surveyed over 400 respondents from across the US working in ad operations in broadcast, digital, print, mobile, social…
Read MoreAdMonsters December 14, 2018 5 Ways Vast 4.1 Is Way Better Than Every Other Version of VAST It’s been a slow process getting the video ad industry to update from VAST 2.0 to VAST 4.0. But now that the IAB has introduced VAST 4.1, which includes major improvements over…
Read MoreAdMonsters December 7, 2018 Is Storytizing the Future Of Advertising? It’s no surprise, the media landscape has changed dramatically the past few years—and continues to change nearly every day. The way marketing looks at paid, earned, shared, and owned is flipping. Because of this “The five Rs are becoming…
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More than ever, audience segmentation is a viable path to increasing revenue for publishers, especially publishers who can effectively leverage first-party data both on-site and off-site. That was an essential piece of Madhura Sengupta’s —former Director of Ad Product Technology at Edmunds.com—talk, “Mastering the Sell Side and Buying Side of…
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For digital media and advertising 2018 has been a really exciting, but often bumpy, roller coaster ride. As far as ad operations is concerned, blockchain, artificial intelligence, location services, and mobile-first everything are offering promising monetization alternatives and other opportunities that bring publishers and brands closer to audiences in more…
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Professor Bob Pearson, former Chief Innovation Officer at W2O Group and current Senior Advisor, kicked off the Publisher Forum in Austin last week with a comprehensive keynote detailing the concepts of Storytizing—moving beyond campaigns to true cross-media engagement—and Audience Architecture—an advanced model for deriving insights from user bases. However, his…
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Publisher Forum Austin was about "Defining the Future of Digital Media" in Austin. Monday's keynote from Bob Pearson, senior advisor, W2O group taught us that the future of advertising might rest on taking earned and shared media into true consideration to better understand how audiences work and how we should…
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Wed., Nov. 28, 5:30—8:00 pm at Meredith's Offices 225 Liberty Street, 2nd Level Meredith Lobby, NYC Fourth quarter may be raging, but there’s still time to reflect on three major topics in digital advertising that defined 2018 for publishers and are likely to set the tone for 2019. Join your ad…
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