At Digital Trends, and for publishers generally, Amazon and other online retailers are becoming a large part of an affiliate strategy which is an increasingly important percentage of publisher revenues. Here’s how we managed to drive millions in sales to Amazon and other partners without ever shipping a single product…
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The increasing shift from linear to digital is rife with challenges—OTT measurement is especially complicated, contributing to ad dollars not exactly following the eyeballs. Plus, tackling the convergence of traditional TV and digital is no easy feat, and there's also no easy answer for complying with CCPA. Yet despite the…
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Thanks to the powers of personalization and automation, push notifications can be a successful revenue source for publishers. With context as a driver—tied to a unique profile— a publisher is empowered to distribute engaging content that keeps their fans coming back for more. They can also provide advertisers with the…
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Decoder is AdMonster's content series that makes sense of digital media and advertising's alphabet soup. We take a deep dive into the technical aspects of ad tech but also bring clarity to challenges and strategical solutions that help to propel ad ops, rev ops, data, programmatic and marketing forward. Here's…
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One of ad tech’s chief promises was that it would finally fix advertising. The advent of real-time bidding (RTB) in the late aughts ushered in ad tech’s “Age of Easy Answers” where the frustrating ambiguities of marketing and advertising would steadily be rooted out and obliterated by data and algorithms.…
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As the main feeder exchanges settles at three—GAM, Amazon's Transparent Ad Marketplace (TAM), and Prebid—there’s a great deal more murkiness in the middle; even more cross-pollination as SSPs pine for advertiser spend and DSPs tighten their bonds with premium publishers. The question of “how many intermediaries are actually necessary?” is…
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Why aren’t the systems we use in ad ops a lot more like video games? Wouldn’t that make ad ops fun? As smart as we are in this industry, why do we settle for the same data entry screens that someone in banking or insurance might use? Here are some…
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The IAB’s CCPA Compliance Framework provides a much-needed industry-standard to pass along crucial information about a consumer’s sold PI and the consumer’s journey with respect to what the CCPA requires. Its weaknesses and strengths come from the same source—it is not meant to provide a definitive answer on CCPA language…
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The programmatic black box has opened. Ad platforms are beginning to make their log-level data available in the hopes of satiating industry hunger for transparency. Once considered the “data exhaust” of the industry, log-level data (LLD) has been positioned more recently as a remedy for many of programmatic’s woes. LLD…
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On the last day of AdMonsters Publisher Forum Scottsdale when publishers went into their workshop groups to explore the issues affecting them in their day-to-day—it was sort of a cross between a support group and a brainstorm on steroids. Topics included "Optimizing Your DMP," "Selling the Data," "Privacy Regulations," "Programmatic…
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